For marketers, content is still king. It provides value to your targets, helps establish you as an expert in your field, drives traffic, and tells search engines why your website should be ranked highly.
But what’s the best type of content? You would likely get 12 different responses if you asked a dozen marketers.
From startups to Fortune 500s: This marketing strategy is unbeatable
MarTech » Marketing management » From startups to Fortune 500s: This marketing strategy is unbeatable
No pre-pandemic marketing strategy is viable in today's environment. If you haven't reconsidered your strategy or if you aren't getting the results that you want and need, it's time for a change. The modern customer has adapted, and your strategy must follow suit.
How to Build on Your Digital Marketing Momentum in 2023
I've been in the digital marketing game since the AOL days — before even Google and certainly long before Snapchat and TikTok were ever a thing. As I've seen the landscape change over the years, I've developed some pretty good foresight into where the industry is headed in the future.
As a digital marketing entrepreneur, you've always got to be looking ahead. Until 2026, the compound annual growth rate of the online marketing industry is 9% . Therefore, you've got to think in the long term if you want to succeed in a market that's getting more crowded every year.
Extended Studies team presents at marketing conference - Boise State News
Adam Eschbach, Brandon Hill, Cassidy Myers, Holly Goldgrabe and Pamela Craig, marketing and communications professionals from the Division of Extended Studies, presented their findings about the impact of storytelling on lead generation, enrollment and student success at the University ...
Their submission, The Impact of Storytelling on New Cyber Degrees, was included as a poster presentation at the conference and focused on communicating the authentic experiences of students and faculty in degree programs as an essential component to open the imaginations of prospective students.
Marketing industry diversity improving, but still lags for senior positions
MarTech » Diversity and inclusion in marketing » Marketing industry diversity improving, but still lags for senior positions
While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA.
Send marketing messages members actually read | CUNA News
Is Your Marketing Biased? Financial Regulators Are About To Start Checking
Financial marketing will now be tested for bias by regulators. Here's how to ensure your marketing ... [+] meets standards.
Federal regulators are planning to more aggressively probe the marketing of financial products for discrimination.
Let's say you're a lender seeking to market a new credit card. You decide to buy ads on MSNBC, a TV network whose viewership is around 70% white and 8% Hispanic (in contrast to the overall U.S. population, which is 59% white and 19% Hispanic).
Jim Kukral Answers the Question: What is Marketing?
There's a slide deck I used to use in presentations of the 25 most respected jobs. At the top was a nurse, and somebody who runs a charity. And at the bottom — right above attorneys — was marketer. They don't like that idea. But the concept is that you have to like marketing.
And you're also too close to your own brand. You may talk to people every single day, but at the end of the day, you don't think like a marketer, so you don't know why people are choosing you.
Every Company Is Now A Digital Marketing Company – Whether It Wants To Be Or Not
Marketing will never be the same. The days of "Mad Men" pitch decks have been replaced by the science of numbers-oriented digital media presentations. As my old boss at Microsoft said: Every company is becoming a digital company.
With the turmoil underway at Meta and Twitter, strong digital marketing strategy is more important than ever.
10 e-commerce marketing strategies for your business | TechTarget
Without a clear e-commerce marketing strategy, organizations could face significant challenges as consumer behaviors change.
E-commerce sales boomed in 2020 and beyond due to the COVID-19 pandemic. Since then, online shopping has continued to grow , as have competitors and changing demands from customers.
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