Friday, December 23, 2022

Digital Marketing In 2023: What To Expect And How To Excel

Personalized marketing, extended use of multimedia and exploring new digital channels remain top content marketing strategies. However, marketers may face unique challenges in 2023 that will change how we approach digital marketing.

The most effective content marketing strategies work together to fill in the gaps where some strategies are weak or where you aren't reaching customers. By using diverse strategies in tandem, you reach the most customers and aren't impacted as significantly by changes.

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Publisher: Forbes
Date: 2022-12-23
Author: Drew Urquhart
Twitter: @forbes
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Here Are 5 Trends to Watch Out For in Sales and Marketing in 2023

Harnessing these tactics to better leverage customer data and create a greater sense of relevancy with consumers will be the key to a competitive edge.

As we close out 2022, sales and marketing teams everywhere are evaluating the year's performance. They're looking at what lies ahead and crafting new strategies to appeal to buyers and boost revenue .

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Publisher: Entrepreneur
Date: 2022-12-23T05:00:00 00:00
Author: Margaret Wise
Twitter: @Entrepreneur
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Snapchat Marketing: An In-Depth Guide

If your target audience is on a platform, then you should be too. And if you’re going after a younger demographic that means Snapchat.

Snapchat is the sixth  largest social media network, it’s also one of the most misunderstood by marketers.

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Publisher: Search Engine Journal
Date: 2022-12-23T10:00:47 00:00
Author: Brian Frederick
Twitter: @sejournal
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5 ways influencer marketing is changing - Insider Intelligence Trends, Forecasts & Statistics

Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.

As influencer marketing grows, there's bound to be shifts in what works—and what doesn't. Here are five ways that the industry has shifted this year, and what may be on tap in 2023.

Publisher: Insider Intelligence
Reference: (Read more) Visit Source



How to Create a One Page Marketing Plan

Putting your mission statement or marketing message theme at the top of your marketing plan is a great way to keep you and your team focused on the right marketing message throughout the year.

Imagine you had a video camera following your ideal customer around. What would the camera capture? Also, consider adding their frustrations and what's important to them when they are thinking about buying your product or service.

Publisher: Small Business Trends
Date: 2022-12-23T11:00:42 00:00
Author: http www facebook com pages DIYMarketers 158822081041
Twitter: @smallbiztrends
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The best food marketing stunts of the year | CNN Business

Comically oversized snack foods . A cocktail infused with processed cheese . And a fine dining establishment for feline lovers .

In 2022, there were plenty of restaurants, food manufacturers and at least one artist collective that tried to break through with their shenanigans.

Publisher: CNN
Date: 2022-12-23T12:20:26Z
Author: Danielle Wiener Bronner
Twitter: @CNNbusiness
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Marketing trends for Dec. 23, 2022 | Ad Age

Duke’s Mayo: Who needs a Gatorade victory bath when you could have mayonnaise poured over your head? That is what Duke’s Mayo is pledging to do to the winning coach of the Duke's Mayo Bowl game on Dec. 30 between Maryland and N.C. State.

The celebration, if you can call it that, is a bit of a tradition that has been a winner for the brand, at least when it comes to media attention. See some of the coverage of last year’s dousing here: 

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Publisher: Ad Age
Date: 2022-12-23T05:00:00-0500
Author: https www facebook com
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Research: Consumers Value Fate in Marketing Narratives

Research shows that consumers prefer products where an element of them was found unintentionally, for example necklace made from gold from a previous unknown mine. Why?

Imagine that you're shopping for jewelry online, and the company's brand biography webpage advertises that the gold mine from which it sources its material was discovered unintentionally when the company's founder, a geologist, was on a hike.

Publisher: Harvard Business Review
Date: 2022-12-21T13:40:48Z
Twitter: @harvardbiz
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Children's apparel retailer French Toast shifts its marketing strategy

Social media is a focal point for French Toast, a children's uniform and apparel retailer, says Alyson Shapero, vice president of brand, digital and wholesale marketing.

French Toast is No. 1496 in Digital Commerce 360’s Next 1000 retailer rankings . The 2022 Next 1000 includes online retailers that generated annual ecommerce revenue between roughly $1 million and just over $39 million in 2021.

Publisher: Digital Commerce 360
Date: 2022-12-22T19:24:28 00:00
Author: Gretchen Salois
Twitter: @DigitalComm360
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Drake and 21 Savage's Album Rollout Stunt Called Out Music Marketing

When Drake and 21 Savage dropped their highly anticipated collaboration "Her Loss" in November, fans expected elite beats, playful raps and a megawatt duo looking to parlay the success of a No. 1 single into an enjoyable long-form album.

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Date: 2022-12-23T06:00:00-05:00
Twitter: @adweek
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