By now, it would be difficult, if not impossible, to find someone old enough to use a digital device who hasn't shopped online at some point over the past couple of years.
Indeed, virtually anything can be bought and sold online — and virtually anyone can establish an online storefront to engage in ecommerce.
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E-commerce is a highly competitive environment where giant online retailers like Walmart and Amazon make it difficult for other online merchants to grow and drive conversions.
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However, too many online retailers continue to spend most of their time and energy on attracting new shoppers and neglect customer retention as their businesses grow.
While the research on customer retention still cited in the industry is from 1990 – long before the advent of online shopping – that study by researchers from Bain and Harvard found that a 5% increase in retention rate led to increased profits of 25% to 95%.
Q&A: Executive Recruiter on State of Ecommerce Employment - Practical Ecommerce
It’s been a rough year for many ecommerce companies. Consumers have selectively returned to in-store shopping. The meltdown of Facebook ad targeting has escalated customer acquisition costs. Even the largest players — Amazon, Shopify — have announced layoffs.
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StorPool can help companies running platforms like WooCommerce, PrestaShop, OpenCart, or Magento deliver extraordinary end-user experiences.
More companies in Europe engage in B2B ecommerce
B2B ecommerce continues to take hold in Europe, based on new data from the Chamber of Digital Economy, a Polish research firm.
"Many manufacturers and distributors are undergoing digital transformation and becoming involved in ecommerce — nationally and internationally, which is an enormous opportunity for them to keep growing," the chamber says.
Ecommerce SEO & UX: 4 simple tips to boost traffic and sales
Search Engine Land » SEO » Ecommerce SEO & UX: 4 simple tips to boost traffic and sales
Imagine walking into a grocery store, list in hand, and all of the store's products were randomly strewn on tables displayed throughout.
An offroad tire maker rolls out a new ecommerce site
A U.S. subsidiary of Yokoyama Rubber, one of the world's biggest tire manufacturers with annual sales of about $1.7 billion, is overhauling its B2B ecommerce platform.
Yokohama Off-Highway Tires America Inc.
The new ecommerce site, which is accessible by mobile app, also lets distributors order tires from warehouses or place a shipping container order online directly at a manufacturing facility and track shopping and delivery in real time.
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