Marketing leaders facing scrutinized budgets in 2023 must continue to meet their goals amid constrained resources, while unlocking opportunities to simplify workflows and maximize ROI. The biggest opportunity is easily overlooked: poor written workplace communication.
10 holiday marketing ideas for small businesses
T he holiday season is upon us, and for small business owners, that means it’s crunch time. No other time of year will see as many customers shopping stores with pockets full of money ready to spend.
As the world starts to return to some semblance of normalcy after a few tough years, economists are expecting the biggest holiday shopping season ever. Shoppers plan to spend an average of 35% more on holiday shopping than they did last year, which already saw overall spending in the U.S.
Direct marketing guidance and resources | ICO
Direct marketing is important. It's an essential part of most organisations and it plays an important role in the economy. It can help you grow your business or further your aims, and it can benefit competition across markets.
Direct marketing can add value to the customer experience. It can make people aware of new products and services that they may benefit from, give them opportunities to take part in events, or find out about important causes.
The Story Behind Storytelling in Marketing
If you thought that storytelling was reserved only for around the campfire, you would be very much mistaken. While storytelling is far from new, it is emerging as one of the most popular marketing strategies and forms a key element of impactful digital marketing campaigns.
USC Business Students Unlock Cutting-edge Digital Marketing Experience With Intrepid Digital Agency
As part of the ' USC Growth Hacking' course, a collaborative 10-week elective program has been developed for hand-selected students to work alongside the industry leading team at Intrepid Digital and absorb their real-world expertise.
Intrepid's client portfolio includes many of the biggest brands in the online world including Amazon, Blue Nile, and Classpass.
Marketing Budget Cuts: Here's What Not to Fund
CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.
Some trade-off decisions are easy — do you want ice cream or brownies for dessert? Both choices are yummy and it's simply a matter of preference.
How to Nail the Art of Visual Email Marketing
Anthropologie has used action-packed animation to show its products. It portrays comfort and aesthetics and lures the readers to buy.
3D animations are a step above GIFs. If you want to further enhance the user experience, use 3D GIFs as Lyft has done.
Inflation and Rising Rates Ignite Deposit Marketing Surge
The combination of rising interest rates, high inflation and a gradual slide into recession is shaking things up for credit union marketers, from what they promote to how they promote it.
Case in point is a return to actively marketing for deposits. It's something many credit unions haven’t had to do for so long that younger employees are experiencing it for the first time in their careers.
Top 25 Marketing Agencies to Grow Your Business in 2023
Our partners compensate us. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer. Our reviews are based on years of experience and countless hours of research.
It comes as no secret that marketing in today’s digital world is a huge undertaking. Because of the complexity of the online and real world, companies find it much easier to find top marketing agencies to help them promote their brand.
David Beckham and 'Carnitas': How Frito-Lay's World Cup marketing strategy served ...
The world’s biggest brands have bet everything on their marketing strategy during the World Cup, and no wonder, the event is followed by millions of fans globally for almost a month.
And, of course, all those fans organize parties and events with their friends and family to watch the matches, and Frito-Lay wants to be front and center as the go-to snack brand.
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