Saturday, December 3, 2022

7 Technology Marketing Challenges and Their Solutions

B2B marketing efforts in the technology sector are competitive, and reaching the right audience is often challenging.

However, experts recommends that knowing how to connect with decision-makers about their business goals and challenges is crucial to the success of your technology marketing.

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Publisher: Robotics & Automation News
Date: 2022-12-03T05:00:40 00:00
Twitter: @MechatronixNews
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Overcome Instagram Marketing Pitfalls with These Amazing Fixes!

Many entrepreneurs, brands, and professional marketers rely upon persistent Instagram advertising myths. Whether building their brand or forwarding the reach by exploring the distribution channel, they try to utilize old methods that sometimes do not bring them the best results.

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Publisher: Eye On Annapolis
Date: 2022-12-03T13:00:18 00:00
Twitter: @eyeonannapolis
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Now Is the Time for Credit Unions to Amp Up Marketing Efforts | Credit Union Times

Leveraging their charter, working with fintech partners and adopting real-time payments can help CUs win over consumers.

Outsourcing helps to level the playing field for credit unions in terms of digital capabilities and cost efficiency.

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Publisher: Credit Union Times
Date: 2022-12-02
Author: Catherine Povalitis
Twitter: @CookeonCUs
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TikTok Announces Updated CAP University Marketing Education Course | Social Media Today

This could help – this week, TikTok has announced the Fall Semester curriculum of its Creative Agency Partnerships (CAP) University program, which aims to 'teach agency creatives how to show up on the platform'.

As outlined in the video clip, CAP University aims to provide in-depth training and insight for marketing and ad partners, to help them maximize their use of the platform for their clients' promotions.

Publisher: Social Media Today
Author: Andrew Hutchinson
Twitter: @socialmedia2day
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How Coca-Cola's new marketing leader will approach the job | Ad Age

Shakir Moin, who was recently promoted to lead Coca-Cola Co.'s North American marketing, previously ran the company's Costa coffee business. Moin (middle) routinely worked at Costa stores to learn the business. Here he is shown inside a Costa store in London.

He also visited Coke’s archives in Atlanta to see how the cola was first introduced in 1886. The message—“delicious and refreshing”—was simple yet effective, and the marketing tactics, which leaned into sampling, also worked.

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Publisher: Ad Age
Date: 2022-12-01T10:30:00-0500
Author: https www facebook com
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Digital Innovation + Patient Experience + Marketing Virtual Event

Join Becker's virtual event to tune in to critical discussions and learn from high level professionals in the industry who are leading their organizations to success. Get ready to strategize. You won't want to miss this.

• What the Best Health Systems and Executives Do Differently to Inspire Innovation • What Drives Digital Teams for a Better Patient Experience • The Evolution of Healthcare Marketing

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Writing Marketing Content: A Proven Framework : Social Media Examiner

Everybody writes. Even if you don't think of yourself as a writer, you probably write a lot more than you think.

It's true that audio and video dominate the conversation in content marketing efforts right now. Podcasts and short-form video content are getting a lot of attention from brands, marketers, and consumers. But that doesn't mean that writing is becoming irrelevant to your content marketing strategy.

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Publisher: Social Media Examiner
Author: https www facebook com stelzner
Twitter: @smexaminer
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What these latest consumer affinity trends tell us about marketing in 2023 - Digiday

Consumer affinity across social media can reveal some surprising insights about how people shop and engage if they watch certain videos.

Video analytics firm Tubular Labs recently expanded its artificial intelligence and consumer insights tools to analyze video categories and social audience behaviors across some 1 million topics and 11 billion videos across YouTube, Facebook, Twitter, Instagram, Twitch and TikTok.

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Publisher: Digiday
Date: 2022-12-02T05:01:00 00:00
Author: Antoinette Siu
Twitter: @digiday
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Robert Afsari Discusses B2B Marketing Strategies for 2023 - DOWNBEACH

Robert Afsari is the founder of Campaign Creators, a web design and SEO company that specializes in B2B marketing strategies. In the following article, Robert Afsari explains how utilizing these strategies promises an optimized sales funnel heading into 2023.

The industry defines B2B or business-to-business marketing as any content or strategy that targets an organization or business. Companies requiring such strategies sell goods or services to other businesses rather than individual consumers.

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Publisher: DOWNBEACH
Date: 2022-12-02T16:16:59 00:00
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Ideas for offline marketing that increase sales

However, to differentiate themselves in today’s increasingly crowded online marketing space, an increasing number of organizations are now employing some offline marketing strategies.

Marketing your website offline may effectively increase sales when combined with online marketing tactics. SEO for WordPress is a vital topic for anyone looking to improve their website's visibility.

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Publisher: Startup Info
Date: 2022-12-02T22:32:20 01:00
Twitter: @startupinfos
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