Sunday, December 11, 2022

Pro-business group launches seven-figure ad campaign blasting proposed credit card reward points ...

NerdWallet founder and CEO Tim Chen provides economic analysis of the best credit cards available, breaking down the benefits and drawbacks of each on 'Mornings with Maria.'

With the launch of a seven-figure ad campaign opposing the proposed "point ban" featured in the Credit Card Competition Act , American Free Enterprise Action (AmFree Action) aims to educate the public, as well as lawmakers, about the ramifications of the measure.

Publisher: Fox Business
Date: 2022-12-09
Twitter: @FoxBusiness
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Circle K Debuts First National Fuel Ad Campaign in U.S. 12/08/2022

Convenience store/gas station retailer Circle K is launching its first national ad campaign in the United States.

Running for the next year, the effort focuses on Circle K fuel, which is now available in over half of its 7,000 U.S. locations.

With electric vehicles gaining in popularity, it might seem counterintuitive to be opening new gas stations. But station owners make much of their profits inside the stores on sales of food and drinks, as well as alcohol where sales are legal.

Twitter: @mediapost
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What is the controversy around Vim Black, the ‘dishwashing liquid for men’ | Explained ...

A recent advertisement by Vim , Hindustan Unilever Ltd’s household cleaning supplies brand, sparked a buzz online, with many wondering if the ad campaign was a joke and others slamming Vim for its ‘sexist’ tone.

The ad, for ‘Vim Black’, featured a black-coloured bottle of dishwashing liquid, packaged as being ‘for men’.

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Publisher: The Indian Express
Date: 2022-12-11T19:34:03 05:30
Twitter: @The Indian Express
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Human Rights Day: IPI launches ad campaign in South Asia calling for action to protect press ...

On Human Rights Day, the IPI global network calls for action to protect freedom of the press and the safety of journalists in South Asia, amid increasing attacks on independent journalism and waning respect for human rights by governments across the region.

To mark Human Rights Day on December 10, IPI has joined with seven print and online media outlets in Bangladesh, India, Nepal, and Pakistan to launch an ad campaign aimed at raising public awareness about the need to protect press freedom as an essential pillar of democracy and human rights.

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Publisher: International Press Institute
Date: 2022-12-09T11:13:49 00:00
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BetJACK Commercial Starts Barrage Of Ohio Sports Betting Ads

As Ohio sports betting launch is fast approaching,  JACK Entertainment  has announced a new advertising campaign . According to Friday’s press release, the ad speaks directly to “the hearts of Ohio’s most passionate sports fans.”

Through the new commercial, a Cleveland-based gaming company introduces the sportsbook app betJACK , the only app built in Ohio for Ohio.

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Publisher: Play USA
Date: 2022-12-09T23:05:04 00:00
Twitter: @Play USA
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Hape's New Holiday Campaign Focuses on More than Just Presents - Gifts & Decorative ...

'Unwrap Their Potential' focuses on children discovering all the possibilities and potential as they discover new ways to play with toys that can help develop some of the fundamental skills needed to grow.

"As we head into the holidays, we're always reminded of what it means to spark true joy in a child when they unwrap their very first gift of the season," said Fred Jordan, Senior Marketing Manager at Hape.

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Publisher: Gifts & Decorative Accessories
Date: 2022-12-07T20:30:31 00:00
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NHL's bright young stars focus of new 'Next Golden Era is Now' campaign | NHL.com

The new generation of NHL stars is emerging stamping their playing and personal style all over the season. And it's all happening as the Ovechkin/Crosby generation of players is still highly 

The 30-second ad stars with some smooth moves from Colorado Avalanche forward Nathan MacKinnon and St. Louis Blues forward Jordan Kyrou . Mathew Barzal and Auston Matthews are shown in various media campaigns.

Publisher: NHL.com
Twitter: @nhl
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Snickers Rekha Ad: Why angry 'young' lady Rekha chose Snickers as her first ever ad, ET BrandEquity

The 2012 ad campaign of Snickers was the first ad appearance of Rekha. The film also featured Urmila Matondkar. Both characters were 'transformations' as per the demand of the creative idea which was part of a global brand campaign.

In an age where roping in cricketers as brand ambassadors wasn't in fashion, Thums Up went on to launch stickers and flicker books with Sunil Gavaskar, Ravi Shastri and more.




GE is sole sponsor of NY Times print edition for a day | Marketing Dive

Interactivity has become a marketing mainstay, especially online. Metaverse activations are intended to make it easier for consumers to interact with brands such as Wendy's , Nike and Chipotle . However, GE's interactive ad campaign is different.

"Today's takeover of The New York Times print edition underscores our belief that focus is a superpower, especially in an age where our attention is divided among endless input, and that focus is the key to delivering long-term value," said GE's CMO Linda Boff in a press statement.

Publisher: Marketing Dive
Date: 2022-12-07
Author: Sara Karlovitch
Twitter: @marketingdive
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