Tuesday, July 20, 2021

Buddy Boeheim to star in ad campaign for Three Wishes cereal | WSYR

SYRACUSE, N.Y. (WSYR-TV) — Buddy Boeheim is set to make another NIL first for Syracuse University. 

Boeheim is partnering up with "Three Wishes" cereal, becoming the first NCAA athlete to star in commercial campaign, according to a press release. 

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Publisher: WSYR
Date: 2021-07-20T21:22:21 00:00
Author: Erik Columbia
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Coinbase sued over Dogecoin sweepstake ad campaign

A Coinbase user has filed a class action lawsuit seeking $5 million in damages because of an allegedly misleading Dogecoin campaign.

In the legal document, David Suski, the plaintiff, said he was deceived into trading $100 of Dogecoin ( DOGE ) for an entry into a $1.2 million sweepstakes offer on Coinbase.

Publisher: Cointelegraph
Twitter: @cointelegraph
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Vodafone launches largest ad campaign in four years | Mobile Marketing Magazine

Vodafone has launched its largest advertising campaign in four years to focus on small and medium-sized enterprises (SME) in the UK.

The network has joined forces with creative agency, Ogilvy and production company, Knucklehead   to create three short and compelling short stories that demonstrate that ‘Together We Can’.

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Twitter: @MMMagTweets
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Ad Campaign Tells People To Give It "One More Push" To Stop COVID-19 07/21/2021

While North America and many parts of Europe and the UK have seen COVID-19 restrictions lift as vaccination numbers rise, many parts of Africa and the southern hemisphere are hitting a deadly third and fourth wave. 

South Africa-based TBWA\Hunt\Lascaris is out with a new campaign for mobile operator MTN Group designed to inspire people to get through the crisis by making healthy choices and not getting discouraged. 

Twitter: @mediapost
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Eli Lilly opens Olympic Games with first corporate ad—and a reality check on the state of the U.S.

Team USA Olympic-sponsor Eli Lilly will showcase its first-ever corporate ad campaign during the opening ceremony of the Tokyo Games on Friday.

However, unlike typical athletic triumph ads, Lilly's TV ad offers a reality check on American healthcare.

Publisher: FiercePharma
Date: 2021-07-20T13:00:00-0400
Author: Beth Snyder Bulik
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Facebook celebrates Olympic skateboarding in new ad campaign

The arrival of skateboarding as an official Olympic sport must be something of an advertiser’s dream, bringing together pop culture cool with elite athleticism in one fell swoop.

This series of films from Facebook lean more towards the hip end of the spectrum, showcasing skateboarding stories and skills from across the globe.

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Publisher: Creative Review
Date: 2021-07-20T10:19:51 00:00
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Good-Loop launches ad tracker to monitor carbon cost of digital campaigns

Green Ad Tag detects data transmission in real time, allowing for variations in territory, device, bandwidth use and time of day.

Good-Loop, the ethical adtech company that took an investment from You & Mr Jones earlier this year, has launched an ad tracker that lets advertisers monitor and offset the exact carbon cost of their digital campaigns.

Twitter: @campaignmag
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Lyme diagnostic maker Quidel pushes rapid testing in summer camp-focused campaign | FiercePharma

That's the reminder from diagnostic maker Quidel, which has launched an awareness campaign highlighting the rise and risk of the tick-borne infection as American summer camps open.

The campaign targets summer camp directors and counselors, reminding them how to protect staff and campers when they're outdoors and promoting rapid testing to detect Lyme infection early for more effective treatment.

Publisher: FiercePharma
Date: 2021-07-20T16:06:00-0400
Author: Katrina Megget
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Toyota will not steer ads away from NBCU's Olympics coverage in US | S&P Global Market

Thank you for your interest in S&P Global Market Intelligence! We noticed you've identified yourself as a student. Through existing partnerships with academic institutions around the globe, it's likely you already have access to our resources.

At this time we are unable to offer free trials or product demonstrations directly to students.

Date: 2021-07-19T20:02:00.0000000Z
Author: Mike Reynolds
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'Love, Seatown' campaign invites locals back to downtown Seattle

The Downtown Seattle Association (DSA) is behind the “Love, Seatown” promotional effort. As the region starts to recover from the COVID-19 pandemic, the campaign highlights downtown attractions and special summer activities, as well as the unique activities and views found in

While a number of businesses closed their doors during the pandemic, more than 200 new businesses have opened downtown since the pandemic began.

Publisher: MyNorthwest.com
Date: 2021-07-20T16:17:01 00:00
Twitter: @mynorthwest
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