Wednesday, July 28, 2021

Twitter Tests Entry Into eCommerce With Shop Module

Twitter began testing a new “shop module” Wednesday, teasing potential entry into eCommerce.

“Now, as you heard from us earlier this year , we're back and putting more energy into testing out the potential for shopping on Twitter,” said a Wednesday announcement from the company.

Publisher: TheWrap
Date: 2021-07-28T16:07:11 00:00
Author: Lindsey Ellefson
Twitter: @thewrap
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Mercury Ecommerce Acquisition Corp Announces Pricing of $175 Million Initial Public Offering

HOUSTON , July 27, 2021 /PRNewswire/ -- Mercury Ecommerce Acquisition Corp. (the "Company") today announced the pricing of its initial public offering of 17,500,000 units at a price of $10.00 per unit.

Each unit consists of one Class A ordinary share of the Company and one-half of one redeemable warrant. Each whole warrant entitles the holder thereof to purchase one Class A ordinary share of the Company at a price of $11.50 per share.

Date: 9D28F7743C790DD88F2D9C7375EF7ED5
Author: Mercury Ecommerce Acquisition Corp
Twitter: @PRNewswire
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Twitter Takes Next Steps into eCommerce with test of Shopping Module on Business Profiles |

After launching an initial test of Professional Profiles for brands back in April , Twitter is now making a move towards the next stage of its business push, with a new ' Shop Module' now also being tested with a selection of brands in the US.

With the broader growth of eCommerce, virtually all social platforms are now looking into how they can incorporate shopping elements, in order to keep users on-platform for longer, and maximize revenue opportunities.

Publisher: Social Media Today
Date: 2021-07-28
Author: Andrew Hutchinson
Twitter: @socialmedia2day
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The Future of Ecommerce Personalization is Context-Based - Multichannel Merchant

The traditional approach to personalized product recommendations — based on data like age, gender and previous on-site behavior — will almost certainly miss the mark for customers and deliver weak business results.

The reason? It's missing one of the most important factors of tending to a person's needs: Context. True personalization or "hyper-personalization" not only accounts for a shopper's taste and demographics, but it also stays up to date with their changing needs, moods and intentions on every visit.

Publisher: Multichannel Merchant
Date: 2021-07-28T19:53:50 00:00
Author:
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4 Favorite Blogs from Ecommerce Companies | Practical Ecommerce

Publishing a blog on an ecommerce site builds community, creates trust, and gives consumers a reason to return. Sales would likely follow.

But online merchants with long-term, quality blogs are rare. What follows are four of my favorites.

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Publisher: Practical Ecommerce
Date: 2021-07-27T20:54:30 00:00
Twitter: @practicalecomm
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Manufacturers count on ecommerce to speed up digital transformation

Digital transformation is a top priority for many manufacturers.

Among them are supply chain disruptions from badly integrated backend and frontend computer systems.

Disruptions in the supply chain of procuring the needed materials and services to keep production lines humming and delivering products to customers are also big obstacles.

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Publisher: Digital Commerce 360
Date: 2021-07-27T18:31:19 00:00
Twitter: @DigitalComm360
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Multi-channel ecommerce sales pick up speed over non-store retailers - Insider Intelligence

The forecast: After a spike in growth in 2020, multichannel ecommerce sales will continue to grow faster than nonstore ecommerce and take up increasingly larger shares of the total ecommerce market.

Looking ahead: Forecasters expect multichannel sales to make up close to 46% of all ecommerce sales by 2023, up from 40.3% in 2019. That said, nonstore retailers will still dominate over 54% of the market, with sales approaching $687 billion.

Publisher: Insider Intelligence
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Judge urges NASS to provide regulatory framework eCommerce

A Kogi High Court Judge, Justice Alaba Omolaye-Ajileye, has called on the National Assembly to establish a legislative framework to regulate e-commerce in the country.

Omolaye-Ajileye made the call in his presentation at a webinar organised by the Rule of Law Development Foundation (ROLDF) on Wednesday in Lokoja.

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Publisher: Vanguard News
Date: 2021-07-28T18:39:34 00:00
Twitter: @vanguardngrnews
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