Many of the ads promoting mask-wearing, social-distancing and vaccinations during the COVID-19 pandemic have had one thing in common—the Ad Council.
"We were made for moments like this," said Heidi Arthur, chief campaign development officer at the Ad Council.
The Ad Council's made-for moment began when the pandemic was declared in March 2020. The Ad Council kicked into high gear, immediately reaching out to HHS and the CDC to make sure its first efforts were the correct public health messages to send.
New EDF Ad Calls for Biden Admin to Limit Pollution from Short-Haul Trucks & Buses |
EDF today announced an ad campaign calling on the Biden administration and the Environmental Protection Agency to make short-haul vehicles cleaner.
"By moving to zero-emissions trucks and buses we can dramatically reduce the health risk to our families," said Peter Zalzal , Associate Vice President for Clean Air Strategies at Environmental Defense Fund.
Media Tool Developed to Improve Advertisers' CO2 Impact
As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage.
Facebook Global Campaign Plays Off the Olympic Debut of Skateboarding
The sport of skateboarding is making its Olympic debut at the 2020 Summer Olympic Games in Tokyo—which, contrary to their name, actually kick off July 23, 2021—and it is also the backbone of Facebook's new cross-application global ad campaign, which will run during NBC' s coverage of the games.
Co-operative bank launches 'We won't stop' ethical ad campaign Prolific North
The Co-operative Bank has launched a new print and social media campaign to announce its recognition as the UK's best environmental, social and governance (ESG) rated high street bank.
The bank has been assigned the lowest risk rating for ESG issues by independent research and data firm Sustainalytics, which rates the sustainability of companies based on ESG performance.
Toyota scraps Tokyo Olympics ads in Japan, despite being banner sponsor - Roadshow
A Toyota USA spokesperson said in a statement, "The media plan for Toyota's Olympic and Paralympic global ad campaign is managed by individual countries and regions.
In addition, CEO Akio Toyoda will not attend the opening ceremony as once planned, Reuters reported. The publication cited new data from a local Japanese newspaper that surveyed nearly 1,500 people and found 55% did not want the games going forward.
With Six-Figure Ad Buy, CRES Urges Passage of Growing Climate Solutions Act in U.S.
"The Growing Climate Solutions Act sets up a new way for farmers to harvest carbon credits along with their crops—credits that can be sold on voluntary exchanges to companies who have pledged impressive sustainability goals that they can't achieve without offsetting their emissions," said
"Along with an extensive digital video campaign thanking several Republican Senators who helped get the bipartisan legislation over the finish line," Reams continued, "One message that the ad in the Wall Street Journal makes abundantly clear is that substantial climate action is achievable in
VIDEO: Melbourne Symphony Orchestra Encourages Victorians to Get Vaccinated in New Ad Campaign
How Cameo is bringing star-power to brands | Ad Age
Not every brand can afford a celebrity, let alone 20 of them, to appear in an ad campaign, but Cameo, with a roster of 35,000 on-demand public personalities for hire, is positioning itself as a resource for marketers.
The celebrity-fueled messaging platform has been working with brands like Portillo's, the Chicago restaurant chain, and automaker Infiniti, to help connect them to a roster of stars.
Dick's Sporting Goods debuts TikTok creator-led back-to-school promo | The Drum
Dick's Sporting Goods has partnered with top Gen Z TikTok influencers to highlight its fresh back-to-school looks ahead of the new academic year. To further its appeal to Gen Z consumers, the brand worked with the creators every step of the way — from music selection to production and activation.
Happening on Twitter
Important and honest thread from Trump's former surgeon general on masking https://t.co/Fpm7yTiqiS mehdirhasan (from Washington DC) Sun Jul 18 03:56:46 +0000 2021
@DrTomFrieden I understand that children are low risk for severe illness from COVID (but they're not no risk). It's… https://t.co/vLBzg9TTbV Cleavon_MD (from USA) Sun Jul 18 18:10:49 +0000 2021
Excellent thread from former SG on learning from our mistakes and making midcourse corrections when the evidence ca… https://t.co/s3ngpJPOt8 thehowie (from New haven) Sat Jul 17 23:21:23 +0000 2021
No comments:
Post a Comment