On the back of its strong Q2 performance , which saw it add 13 million more daily users, and post a record revenue result, Snapchat is launching a new, global ad campaign, designed to maximize its momentum, and encourage more usage.
As you can see, the new campaign aims to highlight the app's ever-evolving AR features, in order to entice more users to try out the app.
Unpacking Tiffany's Contentious New Ad Campaign | BoF Professional, News & Analysis | BoF
The 184-year-old American jeweller is claiming it is "Not your mother's Tiffany," angering some customers on social media. That may mean everything is going according to plan for new owner LVMH.
The Instagram posts and advertisements plastered across scaffolding up and down Manhattan couldn't be clearer: this is "not your mother's Tiffany." Now, the 184-year-old brand has to show the world what it is instead.
How I Ended Up in a Tinder Ad Campaign | PCMag
If you go to Tinder.com, you'll find me on the frontpage to the left side of the screen. Really! I’ve been using Tinder on and off for the past four years, so much so that my Twitter mutuals know me for being the slightly funny Tinder guy.
Tinder is a horrible app, all things considered. It may be a PCMag Editors' Choice winner, but the dating app is intentionally designed to swindle money from desperate men. We all know how it works: you swipe, you match, you ignore each other.
Fans obsess over Adam Driver's hot new Burberry fragrance ad campaign | GMA
Alcohol-Free Wine Starla's Ads Channel Gucci, Not Sonoma
A typical commercial for a wine brand might feature a sunset, a farm-to-table spread and discerning oenophiles swirling, sipping and socializing. Possible discussion topics: tannins and terroir.
T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.
New ad campaign asks Washington to stop big oil | DRGNews
Growth Energy launched a new digital ad campaign urging President Biden and congressional leaders to stop oil industry handouts. The campaign also asks Washington to uphold its commitments to reducing carbon emissions and supporting low-carbon fuels.
The ads will appear online in the Washington Post and Politico and run until August. Readers will be directed to an action page focused on restoring year-round sales of E15 and emphasizing the importance of strong Renewable Volume Obligations under the Renewable Fuel Standard.
Mariah Carey's daughter honors her in ad campaign | Hot Sheet | stlamerican.com
A clip shows Cannon playing a younger version of her mother while wearing an OshKosh B'gosh outfit that hearkens back to Carey's 1990 "Someday" video.
"As a little girl, I was determined to realize my dreams," Carey said in a statement. "Now as a mother, it brings me so much joy to see my children visualize and develop the dreams they hold in their own hearts.
Mitch McConnell campaign buys radio ads to promote COVID-19 vaccine
Senate Minority Leader Mitch McConnell is putting his unspent campaign money where his mouth is on the COVID-19 vaccine, buying air time for radio ads across Kentucky in which he urges people to get vaccinated and "take advantage of this miracle."
"This time, thanks to American investment and ingenuity — and especially thanks to the tireless work of our scientists, doctors and health care heroes — it took less than a year for us to develop three highly-effective COVID vaccines," McConnell says.
Neil Dasgupta's "Brainspun" creates memorable ad campaign during pandemic
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