Wednesday, August 11, 2021

Clemson Tigers QB D.J. Uiagalelei partners with Dr Pepper for Fansville ad campaign

As D.J. Uiagalelei gets set to replace Trevor Lawrence, relive the Clemson QB's top moments from last season. (1:49)

Clemson quarterback D.J. Uiagalelei has partnered with Dr Pepper and will appear in its Fansville ad campaign throughout the college football season, the company announced Wednesday.

Publisher: ESPN.com
Date: 2021-08-11T13:00:00Z
Twitter: @espn
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How to deliver a programmatic CTV ad campaign around a sports event | The Drum

Julie Selman, managing director UK & Nordics of Magnite, explains how the Olympics changed CTV consumption in sport and outlines some of the trend changes and best practices advertisers must remember.

With more sports events being broadcast digitally, programmatic CTV presents a unique opportunity for advertisers looking to score on growing CTV audiences, campaign flexibility and a lower barrier to entry in terms of budget.

Publisher: The Drum
Date: 6DA512FE73075919C8F1633A7A6738B2
Twitter: @thedrum
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Conservative ad campaign targets Coca-Cola stand on Georgia voting law

The minute-long ad begins with a ring of silhouetted people holding hands in a tall grass field. In the next shot, their hands form the letters of the word "love." But that's where the idyllic scene ends.

"Just drink Coke, the road to obesity," a singer croons as an overweight child pours himself a glass of dark soda.

Publisher: ajc
Twitter: @ajc
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Saab Magalona on Belo's pandemic ad campaign: '100% insensitive and tactless'

Saab Magalona has called out the Belo Medical Group over its "pandemic effect" social media campaign which she described as "100% insensitive and tactless."

Saab, one of the celebrities who took part in the ad campaign, said this in a tweet on Wednesday, August 11. She clarified that she did not see the Belo group's controversial video ad before she agreed to post about the campaign last week, and that she recognized how "triggering the ad" was.

Publisher: Rappler
Date: 2021-08-12T04:10:20.000Z
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DraftKings recruits Martin Lawrence to front heavy-hitting NFL ad campaign

DraftKings has unveiled a new creative marketing campaign ahead of the new NFL season.

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Publisher: EGR Intel
Author: Jake Evans
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Conservative advocacy group launches major TV ad buy urging Pappas to oppose $3.5T spending plan

American Action Network says it will spend $400K in 1st Congressional District to pressure Democrat to vote against budget proposal

(This report is a preview of this week's New Hampshire Primary Source column, which will be published in its entirety early Thursday morning.)

Publisher: WMUR
Date: 2021-08-11T11:40:00Z
Author: John DiStaso
Twitter: @WMUR9
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Good-Loop Launches Free Tool That Enables Advertisers To Measure Carbon Impact Of Digital

Purpose-powered ad platform Good-Loop has launched a free tool that allows advertisers to measure the environmental impact of their digital ad campaigns.

Good-Loop's carbon calculator enables brands and media agencies to calculate the carbon footprint of their online ads, helping to limit CO2 emissions across the industry.

Date: Est. reading time
Twitter: @exchangewire
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Democratic organizations prepare to defend the Biden agenda during August recess - CNNPolitics

(CNN) A range of Democratic committees and organizations are gearing up to defend President Joe Biden's agenda with what they hope will be a cohesive message during Congress' August recess, a sign of how critical Biden's popularity is to the party's success in 2022 and beyond.

Publisher: CNN
Date: 2021-08-11T15:34:21Z
Author: Dan Merica CNN
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Facebook Outlines New, Privacy-Focused Approach to Advertising, In-Line with Industry Shifts |

After its initial strong opposition to evolving approaches to user data tracking, which have imposed significant limitations on the information that it's able to utilize within its ad targeting processes, Facebook has seemingly now accepted that this is the new norm, and that it will need to

Publisher: Social Media Today
Date: 2021-08-11
Author: Andrew Hutchinson
Twitter: @socialmedia2day
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