Thursday, August 5, 2021

In new ad campaign and other moves, Alaska legislators see pressure tactics from Gov.

Alaska Gov. Mike Dunleavy is planning a $250,000 ad campaign to promote his new plan for the Permanent Fund dividend as state lawmakers prepare for a special session to discuss the dividend's future.

In a public notice published Tuesday, the governor's office asked for information from ad agencies willing to run a campaign on short notice. Responses are due Friday, and the administration is prepared to issue a contract without competitive bidding, the notice said.

Publisher: Anchorage Daily News
Date: 2021-08-05T02:30:57.855Z
Twitter: @${siteTwitterUser}
Reference: (Read more) Visit Source



Urban Jungle launches ad campaign focusing on fair insurance | Mobile Marketing Magazine

Insurtech startup Urban Jungle has partnered with brand consultancy LaGUARDA to launch its latest ad campaign centred around the message ‘Finally, fair home insurance’, to reflect their product offering.

The multichannel campaign, which is immersed in the company's new branding, has been rolled out across London tubes, buses, and nationally on TV and digital channels.

logo
Twitter: @MMMagTweets
Reference: (Read more) Visit Source



NH Primary Source: NHDP launches digital ad campaign linking Sununu to McConnell

"Mitch McConnell Wants Sununu," "Two Sides of the Same Coin" and "Why Does McConnell Think It's Chris Sununu's Time?" are among the themes of the ads that will run on "a large number of websites and on Facebook and Instagram," the party said.

They are the first ads of the 2022 campaign cycle released by the NHDP against Sununu, who continues to mull a run for the Senate against Democratic incumbent and former Gov. Maggie Hassan.

Publisher: WMUR
Date: 2021-08-05T08:25:00Z
Author: John DiStaso
Twitter: @WMUR9
Reference: (Read more) Visit Source



NBB Launches Ad Campaign To Counter Attacks Against The RFS | Radio 570 WNAX

The National Biodiesel Board is in the process of battling several attacks against the Renewable Fuel Standard from the oil refining industry. NBB's Paul Winters says oil interests have been running their own ad campaign to convince President Biden to reverse his course on supporting the RFS.

logo
Publisher: Radio 570 WNAX
Reference: (Read more) Visit Source



Peace, pints and cans: Beavertown crafts ad campaign with a party | Business | The Times

Corporate celebrations have been necessarily muted since the pandemic but this weekend the London craft beer brand Beavertown is marking its ninth birthday by hosting 1,200 customers to its brewery.

"How we look to make our name is by doing really cool things that people go away with great memories of," he said. "[Sir Richard] Branson has his way of doing it, BrewDog have their way, and for us — as you can see from our [ad] campaign — it's about harnessing that

Date: The Times
Author: Richard Tyler
Reference: (Read more) Visit Source



GOP group tests midterm messaging on inflation, race theory

In this May 25, 2021, photo, a man holds up a sign against critical race theory during a protest in Reno, Nev. | Andy Barron/Reno Gazette-Journal via AP

House Republicans' top congressional super PAC is beta testing a new midterm messaging theme: Democratic-controlled America is rife with crime, inflation and critical race theory.

logo
Publisher: Politico PRO
Twitter: @politico
Reference: (Read more) Visit Source



Whatsapp's new ad campaign highlights privacy when messaging

Today, WhatsApp launched the India edition of its global consumer marketing campaign - 'Message Privately'.

Dream Job , second story in the series, is about a young woman who receives exciting news from her Cricket coach.

Publisher: afaqs!
Twitter: @afaqs!
Reference: (Read more) Visit Source



iD Mobile starts first TV ad campaign for 5G launch - Telecompaper

We have been keeping professionals in the telecoms industry up-to-date since 2000. Telecompaper is a well respected, independent research and publishing company focussed on the telecommunications industry.

© 2000 - 2021 Telecom.paper BV. All rights reserved. Telecompaper is a trademark of Telecom.paper BV. No part of this site can be reproduced without the expressed permission of Telecom.paper BV. Our General Terms and Conditions can be found here .

Reference: (Read more) Visit Source



Alaska Airlines Grew Programmatic And AI To Woo Travelers | AdExchanger

The travel industry came to a screeching halt last year as consumers stayed indoors during the height of the COVID-19 pandemic.

Travel, however, is bouncing back, and while the delta variant could potentially derail that recovery, it hasn't stopped airlines from encouraging folks to fly.

Publisher: AdExchanger
Date: 2021-08-05T04:15:11-04:00
Twitter: @adexchanger
Reference: (Read more) Visit Source



How to Use Memory Science to Create Unforgettable Ads

Editor's note: This piece is part of our  Columnist Network  series, which explores the tactical thoughts and actions from Adweek's community of high-level experts. Today, Intermark Group’s Jake McKenzie shares the psychology behind memorable marketing.

logo
Date: 2021-08-04T14:00:00-04:00
Twitter: @adweek
Reference: (Read more) Visit Source



Happening on Twitter

No comments:

Post a Comment