The street and social media campaign uses surly models and the tagline "Not Your Mother's Tiffany" in a bid to refresh the brand's appeal for a younger customer.
Another user commented on the post shown above: "As a mum and older woman, you're saying you don't need me as a customer anymore?" The campaign's angered a younger audience too. "Ironically all my Tiffany pieces were bought by my mom, who apparently now has no taste huh?
YouTube Launches New Video Ad Campaign to Promote Shorts Usage | Social Media Today
YouTube is looking to boost awareness of Shorts, its vertical-aligned, TikTok-clone within the app, with a new, global ad campaign that aims to showcase how people can use the option to add their own take on popular music trends.
As you can see here, the new Shorts ad campaign, which features popular musicians like The Weeknd and Camila Cabello, essentially spells out how people have been using TikTok for years, but with a YouTube-specific bent.
Lululemon debuts menswear-focused campaign from Droga5 | Ad Age
One two-minute brand spot shows a man whose daily activities of work and fitness appear to grow more and more monotonous, as if he is on autopilot, until a likely depression sets in. A hummingbird eventually helps return the man to health and he eventually enjoys running outside with others.
By focusing on feelings, rather than performance, Lululemon is trying to distinguish itself from the overcrowded activewear market. Rival brands’ campaigns often showcase intense training and challenging workouts.
BrewDog launches 'Beer for All' carbon negative ad campaign - The Drinks Business
Scottish brewing giant BrewDog’s latest campaign celebrates inclusivity and environmental consciousness following a spate of recent controversies.
Launched on 6 August, 'Beer for All' is the first campaign devised by new brand and marketing director Lauren Carrol, who was promoted to the position in June after three years with the company.
Lufthansa's New Ad Campaign Features Its Orchestra Under An A350 - Simple Flying
Lufthansa has launched its new #TogetherAgain advertising campaign in the United States. The campaign features the Lufthansa orchestra playing in front of one of the airline’s Airbus A350 aircraft, featuring branding specific to the new ad campaign.
The North Atlantic corridor is an important market for many airlines. This is also the case for Lufthansa. Just last week, Simple Flying reported that North America was the German flag carrier’s most profitable market despite travel bans remaining in force in one direction.
Snickers Just Apologized For This Controversial Ad In Spain
Snickers has been riding the highly successful "You're Not You When You're Hungry" ad campaign ever since it launched during the 2010 Super Bowl with the famous "playing football like Betty White " spot.
The new Snickers campaign, launched with Betty White's help, was more successful for Mars, but it wasn't going to do anything to correct masculine stereotypes.
Google Looks to Simplify Custom Bidding, and Provide More Transparency Over its Bidding
Google's looking to help more advertisers utilize Custom Bidding, and provide more transparency over the Custom Bidding process, with two new updates to its ad campaign options designed to further simplify the process.
Custom Bidding is Google's automated bidding strategy for Google Ads, which enables advertisers to assign a value to a conversion or purchase, which Google's system can then optimize for within its process.
Watch: NZ Blood Service's shocking ad campaign to get Kiwis to donate blood more regularly -
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Ten minutes later, it's followed by another clip of a dad putting his son to bed: "In 30 minutes my son's cold will turn into something much worse and we'll find out he needs ongoing plasma transfusions to fight a rare genetic disorder."
As the news programming continues, a third, fourth and fifth ad follow, each telling a harrowing story true story that led to Kiwis needing urgent blood transfusions.
Montco goes after TikTok generation to boost vax rates - WHYY
About 63% of Montgomery County residents have had at least one dose of the COVID-19 vaccine, according to officials. But vaccination rates still lag among young people and teens.
Only about half of 16-to-30-year-olds in the county have been vaccinated, mirroring regional and national trends.
Very launches back to school online and OOH campaign | Mobile Marketing Magazine
Retailer Very has launched a back-to-school ad campaign aimed at both parents of school-age children and the kids themselves.
A 30-second version of the film is running on video-on-demand channels, with a 40-second cut screening in cinemas. In addition, the film is running on YouTube pre-rolls, with skippable 20-second and 6-second versions.
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