Saturday, August 7, 2021

The Story Behind the Air Force Chief of Staff's 'Kicking Butt' Recruiting Ad |

The ad is simple: Air Force Chief of Staff Gen. Charles "C.Q." Brown is wearing camouflage, seated in a hangar and speaking directly to the camera, his words punctuated by electrifying videos of pilots pushing the envelope.

"When I'm flying, I put my helmet on, my visor down, my mask up," Brown says in the recruiting spot. "You don't know who I am -- whether I'm African American, Asian American, Hispanic, white, male or female. You just know I'm an American airman, kicking your butt. I'm General C.Q. Brown Jr.

Publisher: Military.com
Date: 2021-08-07T06:05:23-07:00
Author: Patricia Kime
Twitter: @militarydotcom
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Borosil's ad campaign invokes retro Bollywood feel - Exchange4media

Borosil Ltd has launched a new ad campaign for its Vision Glass – a multi-purpose series of glassware. The campaign has been conceptualised by BBH India.

Barnali Shankar, Sr.General Manager, Marketing, Consumer Products, Borosil Ltd. said, “The objective of the campaign was to underscore the versatility of the iconic ‘Vision Glasses’ and how they’ve stood the test of time.

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Publisher: Indian Advertising Media & Marketing News – exchange4media
Twitter: @e4mtweets
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Verizon, AT&T try to convince Americans they need 5G now

U.S. wireless giants AT&T and Verizon had big plans last year to advertise why customers should upgrade their phones and start using 5G wireless.

"We almost lost the year," said David Christopher, EVP of partnerships & 5G ecosystem development for AT&T. "But now, people are excited to get out of their homes and experience 5G in the wild. We will dramatize use cases that matter to customers."

Publisher: CNBC
Date: 2021-08-07T14:34:21 0000
Author: https www facebook com CNBC
Twitter: @CNBC
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'Limu Emu & Doug' actor on his newfound fame

David Hoffman shares his famous acting role with an unpredictable emu — who’s more recognizable than his human partner with the mustache and sunglasses.

Hoffman plays Doug, the ’70s-era throwback in the popular, ubiquitous “Limu Emu & Doug” commercials for Liberty Mutual Insurance.

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Publisher: New York Post
Date: 2021-08-06T21:42:15 00:00
Twitter: @nypost
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One Seattle candidate came from nowhere to win a spot in the general election.

He didn't seem all that excited the other day, for instance, that he had just burst out of total political obscurity in an 11-candidate field to win a coveted spot in the general election for Seattle City Council.

No, what really jazzed the bridge structural engineer was that he had produced optimum results for the expenditure.

Publisher: The Seattle Times
Date: 2021-08-07 06:00:00
Twitter: @seattletimes
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Vintage McDonald's Ad Is a Groovy Trip Through a Food Forest - Nerdist

The late sixties were a pretty wild time. The America of 1969 was a totally different place culturally than it was in 1960. (Watch Mad Men if you want to see that transition dramatized brilliantly).

Because of this generation gap, all kinds of psychedelic imagery made it into pop culture. Even things like commercials aimed at little kids. Thanks to YouTube channel The Rusty Belt (via Laughing Squid ), we’ve discovered a TV ad from 1969 for McDonald’s.

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Publisher: Nerdist
Twitter: @nerdist
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Pace launches campaign to attract riders, restores some pre-pandemic service  – Streetsblog

As Pace takes its first steps toward reversing some of its pandemic-related service cuts, it's launching an ad campaign to bring riders back .

The move comes as Pace's ridership has rebounded to about 55 percent of pre-COVID levels. The campaign is aimed at white-collar workers who are coming back to the office after spending much of the pandemic working remotely.

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Publisher: Streetsblog Chicago
Date: 2021-08-04T01:48:52 00:00
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Hands the Size of Humans Grab Groupons in First FCB Campaign

Groupon's online marketplace is getting a literal helping hand in a new campaign from FCB—the stars of the ad are people dressed in giant hand costumes. It marks the first collaboration between Groupon and its recently named creative AOR FCB.

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Date: 2021-08-04T09:00:00-04:00
Twitter: @adweek
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Sainsbury's ends ad campaign on GB News and Nigel Farage's show
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Publisher: The London Economic
Date: 2021-08-07T08:46:26 00:00
Twitter: @LondonEconomic
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BARC India launces new ad campaign focussed on data-led storytelling

The campaign, #MeasuringMoments, focuses the numerous stories that lie within various folds of data and insights.

Whether it's a sport that makes viewers sit on the edge of their seats, or the comeback of a mythological show that brings families together, both young and old, BARC India, in its latest ad campaign, highlights these in a report 'What India Watches'.

Publisher: afaqs!
Twitter: @afaqs!
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