Monday, October 18, 2021

Bashas' spotlights local products in ad campaign ahead of 90th anniversary | Grocery Dive

Many grocers are placing more emphasis on their fresh products. Some, like Schnuck Markets and Sprouts Farmers Market, are opening alternative formats focused on fresh.

The campaign also reaffirms Bashas' strong Arizona identity as it comes under new ownership . Earlier this month, Raley's signed a definitive agreement to acquire Bashas' Family of Stores, and the transaction is expected to close by the end of this year.

Publisher: Grocery Dive
Date: 2021-10-18
Author: Catherine Douglas Moran
Twitter: @grocerydive
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Mirchi's new ad campaign nudges marketers to speak the language of India

Mirchi, India's no. 1 city-centric music and entertainment company, has launched a campaign, titled 'Proudly Local', to build awareness around and underline the importance of being massively multi-local amongst brands and marketers.

According to the last government census (2011), over 500 million people in India don't speak Hindi and over a billion people don't speak English.

Publisher: afaqs!
Twitter: @afaqs!
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Fabindia's ad campaign for Diwali collection draws flak. #BoycottFabindia trends - The Week

Popular clothing brand Fabindia's ad campaign for the latest collection for Diwali landed in controversy after the brand called the selection 'Jashn-e-Riwaaz'.

In a tweet, that now stands deleted, the clothing brand said, "As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture." The tweet had along with it pictures of models in sarees and kurta pyjamas.

Publisher: The Week
Twitter: @theweek
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Carpetright champions expertise in new ad campaign | Furniture News Magazine

Carpetright has launched of a new campaign, celebrating its commitment to customer service and expertise, with over 30 years of experience.

'No one knows more about floors', created by brand and customer experience agency VMLY&R London, shifts away from the traditional price- and product-focused advertising usually seen in the category, instead focusing on the services and knowledge customers can expect from the retailer.

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Debt Relief Startup Uses 'Squid Game' Business Card Designs for Terrifying Ad Campaign

We’ve been writing a lot about “Squid Game” recently. Pretty much everyone has, actually. It’s the top show on Netflix right now, and has been a pre-Halloween thriller phenomenon. It’s also created some opportunities for good merchandising efforts from Netflix.

Publisher: Promo Marketing
Author: Brendan Menapace
Twitter: @Promo_Marketing
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Fact Checker: Billionaires and Build Back Better | The Gazette

Advocacy group Tax March asks Iowans to encourage U.S. Rep. Mariannette Miller-Meeks to support Biden proposal

We give Tax March an A on the first claim, which is based on solid data reported consistently over many decades.

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Twitter: @gazettedotcom
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"Giannis is basically Avatar in this commercial": NBA fans react to Greek superstar and

Home » Basketball » “Giannis is basically Avatar in this commercial”: NBA fans react to Greek superstar and 2021 Finals MVP’s new Protergia ad campaign

Giannis Antetokounmpo is being likened to Avatar from the fantasy anime series in response to his latest commercial.

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Publisher: The SportsRush
Date: 2021-10-17T23:05:43 00:00
Author: facebook com chatmeupwontya
Twitter: @The_SportsRush
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Velvet Film produces new TV ad campaign for mobility product specialists Prolific North

Production company Velvet Film, based in MediaCity, Salford, has created a new TV ad campaign for mobility specialist Middletons.

The campaign was filmed across Manchester locations including Space Studios and Alexandra park and features a series of ads to showcase the brand.

Publisher: Prolific North
Date: 2021-10-18T11:25:22 01:00
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9 Actionable Facebook Ads Strategies for Small Businesses - Business 2 Community

With most of its users being millennials (age 25-34), Facebook stands as a hub for garnering results from business activities.

The easiest way to grab this wide audience's attention is to market your product through Facebook ads.

In this article, we intend to look into some strategies that can help you set up your Facebook ad campaign wisely, but before that:

Publisher: Business 2 Community
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Storyboard | Instagram Launches An Ad Blitz. Here's Why

In Chakravarti's view, "Instagram is where culture is pushed forward. TV is where millions of people will potentially be nudged into taking the plunge." That's why television is a major part of the media mix for Instagram's latest campaign.

Publisher: Moneycontrol
Twitter: @moneycontrolcom
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