Friday, October 15, 2021

New ad campaign encourages COVID-19 shots among Latino Iowans

Nearly two-thirds of Iowa's Latino residents have not yet been fully vaccinated against COVID-19, the national leader of an advocacy group said in Des Moines Friday.

Darryl Morin, president of Forward Latino, said his group is launching an ad campaign on Spanish language radio and TV stations and in print media outlets to encourage more residents to seek the vaccines and help end the pandemic.

Publisher: Des Moines Register
Author: Tony Leys
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Amazon launches campaign for its ads business telling brands it's more than e-commerce | Ad

Advertising-interested audiences may have seen the campaign popping up in banner ads online, including on sites like Ad Age, where Amazon Ads is promoting the ad platform to brands.

“Most people think Amazon is mostly ecommerce,” Carvajal said in a recent phone interview. But Amazon Ads is for “brands like automotive and  financial.”

Publisher: Ad Age
Date: 2021-10-15T08:46:44-0400
Author: https www facebook com
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5 Easy Social-Optimization Tips to Reinvigorate Your Company's Ad Campaign

In fact, if a company is going to stand up to its competitors, its leaders must learn to analyze the best practices for performance via the company's social profiles to help ensure not only the right content is being advertised to encourage consumer interaction, but also that a strict

With the average attention span online continuing to decline, it's important to make your company's social-profile content simple and straight to the point.

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Publisher: Entrepreneur
Author: Tiffany Gaines
Twitter: @Entrepreneur
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HP turns to TikTok star for upcoming campaign | Ad Age

HyperX, HP's gaming accessories line, has signed Bella Poarch as a HyperX brand ambassador and will become her official gaming peripherals partner. Poarch has 83.7 million TikTok followers. 

As part of the partnership, Poarch will be part of HyperX’s upcoming fall ad campaign for its newest Quantcast S microphone.

Publisher: Ad Age
Date: 2021-10-14T15:46:01-0400
Author: https www facebook com
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John Lewis's latest ad has received 130 complaints, but did it actually break any rules?

John Lewis Home Insurance's latest ad campaign, showing a boy in a dress leave a trail of destruction during a fit of frantic expression, has become the focal point of this week's culture war and has inspired complaints to the Advertising Standards Authority (ASA).

The frenetic spot from Adam & Eve DDB launched earlier this week, inspiring condemning headlines such as 'Why the new John Lewis advert is everything that's wrong with modern Britain' [The Telegraph] and 'John Lewis and the dreadful little emperors' [The Spectator].

Publisher: The Drum
Date: 6DA512FE73075919C8F1633A7A6738B2
Twitter: @thedrum
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CNN Plus Joins Streaming Wars With New Ad Campaign - Variety

CNN ’s coming foray into the streaming wars will send the network searching for customers in both regular haunts and surprising places.

The WarnerMedia cable-news outlet typically runs a significant chunk of promotions for its programming on its own air and in other venues owned by its parent company.

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Publisher: Variety
Date: 2021-10-15 06:01:43
Author: Brian Steinberg
Twitter: @variety
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CoinDCX Puts Ad Campaign With Amitabh Bachchan On Hold

In a recent blogpost, Bollywood actor Amitabh Bachchan had indicated that he is reconsidering a recently signed ad campaign with the crypto trading platform

The development comes a few days after the crypto unicorn had announced its partnership with the Bollywood actor

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Publisher: Inc42 Media
Date: 2021-10-15T13:21:23 00:00
Twitter: @inc42
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Ducati Asks Riders Not To Drink And Ride In Whimsical Ad Campaign

Going out with your riding buddies is great, and having a drink with them can be awesome, too. Ducati Corse and Bologna-based Italian liqueur producer Amaro Montenegro want to remind us all that the two things shouldn't mix, however.

After all, riders asking "But is my bike OK?" after a crash is often played off like a joke—but there's plenty of truth mixed in, as well. You know how it goes. Humans can heal from many injuries, but bikes can't.

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Publisher: RideApart.com
Twitter: @RideApart.com
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Conservative Dark-Money Groups Want to Tank Biden's Agenda

"Do you want to continue with this medication?" asks an actor portraying a doctor in a new political ad, holding a pill bottle out to a fictional patient. When the patient nods, the fake doctor turns left to two people in dark suits, who frown and shake their heads.

As right-wing Democrats in Congress have obstructed the Build Back Better plan, conservative dark-money and corporate interest groups representing the fossil fuel and pharmaceutical industries have recognized an opportunity to thwart Biden's agenda.

Publisher: The Intercept
Twitter: @theintercept
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