Thursday, October 14, 2021

The Giant Company highlights own brands in new ad campaign | Store Brands

Supermarket chain The Giant Company is touting its own brands in a new ad campaign. The two commercial spots showcase the company's delivery service and private label products respectively, hitting on the retailer's "For Today's Table" slogan.

The brand's 360-campaign spans across TV, digital and social channels and features real families and real Giant Company team members throughout.

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Publisher: Store Brands
Date: 2021-10-14T11:22:33-0500
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DNC Announces New Constituency Ad Campaign in Virginia - Democrats

Ads will run on Spanish-language radio, Black radio, and in AAPI print outlets; highlighting Terry McAuliffe's economic record and Glenn Youngkin' Trumpian agenda

Today, the Democratic National Committee (DNC) is announcing new ads in Virginia highlighting Terry McAuliffe's experience and record of creating good paying jobs, making health care more affordable and giving every child a world-class education versus Glenn Youngkin's Trumpian agenda that he

Publisher: Democrats
Date: 2021-10-14T11:42:03 00:00
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Bloomberg - Are you a robot?
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The a2 Milk Company Launches National Ad Campaign - BevNET.com

CHICAGO — The a2 Milk Company, maker of naturally occurring milk from cows that produce only the natural A2 beta-casein protein, has launched a national brand campaign, created by Chicago-based agency The Escape Pod.

Instead of typical visuals like farms, cows or a slow-motion pour of fresh milk, creative elements include an inordinate amount of spilled milk, knocked-over glasses and the inevitable crying over what was supposed to be a great tasting, satisfying glass of a2 Milk.

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Publisher: BevNET.com
Date: 2021-10-13T18:00:40-04:00
Author: Press Release
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Ahead of ICC Men's T20 World Cup 2021, ‘Mauka Mauka’ ad campaign returns | Trending

Ahead of ICC Men's T20 World Cup 2021, Star Sports, the official broadcaster of the tournament, has left netizens amused after bringing back the 'Mauka Mauka' ad campaign.

Launched in 2015, the iconic campaign was introduced by the sports channels to promote the Cricket World Cup. Initially planned as a standalone commercial for India and Pakistan, the popularity after the release of the first ad prompted the channel to come up with more similar advertisements.

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Publisher: The Indian Express
Date: 2021-10-14T17:41:10 05:30
Twitter: @The Indian Express
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McConnell-aligned group targeting Kelly, Cortez Masto and Hassan with $10M ad campaign | TheHill

The ad sprint takes specific aim at Democrats' social spending bill, which is still being negotiated, but One Nation said would result in "the largest tax increase in decades."

"It'll cost you, with the largest tax increase in decades crushing small businesses and making families pay more," said the ad targeting Cortez Masto. "Tell Senator Cortez Masto to oppose Speaker Pelosi's unaffordable, outrageous tax-and-spend agenda."

Publisher: TheHill
Date: 2021-10-13T11:07:26-04:00
Author: Tal Axelrod
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How to Measure Your CTV Advertising Campaign Success Properly

CTV consumption that started to grow at the beginning of the pandemic accelerated greatly from that time.

According to IAB's survey report , 56% of total ad spend will be allocated to digital advertising, such as CTV, desktop, and mobile, where CTV is about to take 35% of the market.

On the other hand, budget allocation concerns don't make CTV advertising less effective as, on the contrary, the many benefits still make CTV one of the best mediums of our day.

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Publisher: MarTech Series
Date: 2021-10-14T10:13:59 00:00
Twitter: @MarTechSeries
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Autotrader Taps 'SNL''s Thompson For New Ad Campaign 10/13/2021

Thompson showcases how buyers can shop the largest selection of new and used vehicles online, test drive and buy from home and get home delivery as well.

Autotrader will also debut supporting creative for digital and social media that also focuses on the ease of buying a car from home,

Twitter: @mediapost
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Simon Wiesenthal Center Launches Ad Campaign to Address Anti-Semitism at Unilever

(October 13, 2021 , JNS Wire) LOS ANGELES — Today, the Simon Wiesenthal Center (SWC) announced a campaign to confront anti-Semitism at Ben & Jerry's and its parent company, Unilever, in response to the ice cream maker's recent boycott of Israel.

Ben & Jerry's and Unilever have demonstrated a pattern of anti-Semitic behavior, according to SWC. In addition to the boycott, Ben & Jerry's board chairwoman Anuradha Mittal has a track record of endorsing the anti-Semitic BDS movement and defending Hezbollah and Hamas .

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Publisher: JNS.org
Twitter: @JNS_org
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redBus promises hassle-free travel in new ad campaign - Exchange4media

redBus announces the launch of a pertinent ad   campaign   at the start of the festive season amid a widely anticipated boom in domestic travel, triggered by a seemingly waning pandemic.

The commencement of the festive season in India in October also ushers in the travel season, with people undertaking travel to attend the festivities at their home towns and visit their relatives and friends.

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Publisher: Indian Advertising Media & Marketing News – exchange4media
Twitter: @e4mtweets
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