Monday, October 25, 2021

Instreamatic Named AdExchanger Awards Finalist for Innovation in Audio Advertising

The voice ad platform is recognized for enabling the first-ever dialogue campaign to be executed programmatically

"The innovative campaign showcased the unique and compelling benefits that interactive voice ads offer brands, both by enabling real-time strategic responsiveness and demonstrating a seamless synergy between the product and the ad experience," said Stas Tushinskiy, CEO, Instreamatic.

Twitter: @Yahoo
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SEAT Global Campaign Sees the Brand Focus on More Than Cars

The way of the world has changed and as a result so has travel and mobility. It’s an issue that Spanish carmaker SEAT has recognized in developing its new ad campaign which doesn't just feature its electric cars, but also kick scooters and e-bikes as it aims to grow its customer base.

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Date: 2021-10-25T02:00:00-04:00
Twitter: @adweek
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Herschel Walker releases campaign ad highlighting hometown roots | News | henryherald.com

ATLANTA — One day after a Republican U.S. Senate rival launched a statewide radio ad campaign, University of Georgia football legend Herschel Walker released a digital ad focusing on his Wrightsville hometown roots.

The ad features Don Norton, head football coach and athletic director at Johnson County High School.

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Publisher: Henry Herald
Author: Tim Darnell Capitol Beat News Service
Twitter: @thehenryherald
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The Campaign Blocking Greenwashing Ads During COP26

While walking through Westminster underground in early Autumn 2020, Jake Dubbins, the managing director of Media Bounty—the London-based independent ethical creative and media agency—noticed a number of adverts he hadn't seen anywhere else for brands such as BP, defense electronics company BAE

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Date: 2021-10-24T19:00:00-04:00
Twitter: @adweek
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New RFS ad campaign urges the community to get bush fire ready - NSW Rural Fire Service

Minister for Police and Emergency Services David Elliott encouraged communities across NSW not to be complacent or delay preparations.

“Alarmingly, less than seven per cent of State was directly impacted by the bushfires of 2019/2020, so it’s critical that everyone heeds the warning and prepares now for bush fire season which is already upon us.”

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Date: 2021-10-25
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How The 'NotJustACadburyAd' Campaign Is Using AI To Connect Local Stores With Shah Rukh Khan

The'NotJustACadburyAd' campaign launched this Diwali allows local store owners to create an advertisement for their own shops for free with Shah Rukh Khan.

Chocolate maker Cadbury is known for creating stirring and hugely popular ad campaigns in India.

Publisher: https://www.outlookindia.com/
Twitter: @outlookindia
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Mohamed Farrag Shines in KEEVA's Outdoor Ad Campaign by AL AHLY SABBOUR | INSITE OOH Media

The competitive real estate OOH market has seen another addition with Al Ahly Sabbour 's campaign, promoting their residential project Keeva in the heart of 6th of October City , after they announced it earlier this year .

The star Mohamed Farrag glamours up the ad, standing in front of a luxurious landscape, suited up & looking smart. His background displays Keeva's residential units and green vistas.

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Publisher: INSITE OOH Media Platform | Outdoor Advertising Campaigns
Author: INSITE OOH
Twitter: @INSITE OOH Media Platform | Outdoor Advertising Campaigns
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Critics say government Three Waters advertising campaign is 'irresponsible, misleading' |

Complaints about the government's Three Waters Reform TV adverts have described them as misinformation, untrue and a taxpayer-funded propaganda campaign.

The government is proposing to amalgamate council-owned drinking, waste and stormwater infrastructure and services into four regional bodies.

Publisher: RNZ
Date: 2021-10-25T06:27:36 13:00
Twitter: @rnz_news
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TTG - Travel industry news - National Holidays launches new TV ad campaign

National Holidays has launched a new TV ad campaign with an agent call to action, targeting key sales regions in the brand’s northern heartland.

The 30-second ads, which will run on Sky for the next month, highlight theatre breaks, family theme park trips, city tours, as well as iconic sights and experience breaks.

Publisher: TTG
Twitter: @ttgmedia
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