Saturday, November 20, 2021

Top House Democratic group launches six-figure ad campaign to sell infrastructure package |

The $325,000 digital ad campaign, which will span across 25 House districts, is the latest Democratic effort to sell the infrastructure package to voters.

The fifteen-second spots highlight Democrats' efforts to pass the infrastructure legislation in a bipartisan fashion while touting the benefits of the legislation.

Publisher: TheHill
Date: 2021-11-19T12:10:06-05:00
Author: Julia Manchester
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CT Broadway star unveils new ad campaign on NYC's subways

The 1977 ad: Timbuktu!'s Melba Moore and Eartha Kitt; The Magic Show's Joseph Abaldo; Same Time, Next Year's Monte Markham; Cold Storage's Martin Balsam and Ruth Rivera; Grease's Melody Libonati and Greg Zadikov; Hello, Dolly!

2021 Version: Clockwise from left: Waitress's Stephanie Torns and Maiesha McQueen; Six's Adrianna Hicks and Andrea Macasaet; Mrs. Doubtfire's Avery Sell and Rob McClure; Dear Evan Hansen's Jordan Fisher; Chicago's Mary Claire King and Arian Keddell; Phantom of the Opera's Paul A.

Publisher: The Hour
Date: 2021-11-19 19:03:15
Author: Jailene Cuevas
Twitter: @thehour
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VIZIO Launches New “Hear Like They Do” Digital Ad Campaign for Its Award-Winning

"We wanted to demonstrate VIZIO's premium TV sound bars in a way that's as simple, insightful and entertaining as the content viewers are watching," said Ben Purcell, Chief Creative Officer, of David&Goliath. "We decided to turn to the experts in sound.

Date: 2021-11-19
Twitter: @businesswire
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Ad campaign features testimonials from young 'long haulers' to motivate vaccine-holdouts - The

Rob Smith, 22, of San Antonio, Tex., used to run five miles a day but after his covid infection, he struggles to climb stairs. Air Force veteran Isaiah Smith, 26, of Merrillville, Ind.

Persuading the unvaccinated to get their first shots is critical to defeating the pandemic, and Frieden's group is working with state and local health officials to promote the ads in states with low vaccination rates.

Publisher: Washington Post
Date: 2021-11-16T17:59:46.770Z
Twitter: @WashingtonPost
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Pluto TV debuts international ad campaign |

Pluto TV , the free ad-supported streaming television (FAST) service, has announced the company's first-ever series of international brand campaigns, debuting across different regions, to drive brand awareness and resonance amongst consumers as the service furthers its global expansion.

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Author: Editor
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Albert Bartlett launches ‘Make It Extraordinary’ ad campaign – Retail Times

Albert Bartlett is launching a new national advertising campaign capturing its brand-new theme 'Make It Extraordinary'.

The Albert Bartlett brand continues to go from strength to strength with its potato products being purchased by 1 in 5 of all households across the UK. Albert Bartlett's frozen offering is now the UK's fastest-growing major frozen potato brand**.

Publisher: Retail Times
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House Democrats overcome last-minute right-wing campaign, pass Build Back Better bill | Salon.com

After a late-night marathon stunt from the Republican leader in the House of Representatives, Rep. Kevin McCarthy of California, and a flood of last-minute money from multiple conservative groups targeted at moderates, House Democrats passed President Joe Biden's signature legislation.

Publisher: Salon
Date: 2021-11-19 14:45:33
Author: Jon Skolnik
Twitter: @Salon
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Higgidy hires Wahaca marketing boss and launches first ad campaign | News | The Grocer

Jackson has joined the upmarket pie maker as marketing director, having led the casual dinng chain through "a highly successful closing and reopening strategy across all UK sites including the setup of the brand's Deliveroo partnership and a brand refresh", said Higgidy.

She "possesses the perfect blend of experience with her outstanding expertise in marketing strategy combined with agile implementation", said Higgidy CEO Rachel Kelley. "These skills will be crucial in the development of the Higgidy brand."

Publisher: The Grocer
Date: 2021-11-20 09:39:27.340
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Jaffa Jonuts scores hole in one with September's most effective outdoor ad

Biscuit, cake or… doughnut? Merging a Jaffa Cake and a doughnut is a food combination nobody asked for, but many have been tempted to try after seeing the brand’s outdoor advertising campaign.

In fact, the Jaffa Jonuts campaign is September’s most creatively effective out-of-home (OOH) ad, according to Kantar, thanks to its potential to drive both long- and short-term business impact.

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Publisher: Marketing Week
Date: 2021-11-19T14:24:07 00:00
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Campaign to address New York's healthcare staff shortage results in 100K job searches

The Iroquois Healthcare Association's ad campaign to recruit healthcare workers made it onto marketing magazine The Drum 's list of the five best business-to-business campaigns of 2021.

The "Call to Care" campaign asks New Yorkers to think about whether they have the intrinsic desire to help others, a feeling the campaign calls "the caring gene." Its imagery is intended to  reflect the spirit of World War II civilian morale posters, such as those featuring Rosie the Riveter.

Author: Katie Adams
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