Sunday, January 22, 2023

This day in search marketing history: January 22

In 2020, Google rolled out a global change to featured snippets that resulted in any URL only appearing once on the first page of search results, instead of twice.

Google said there would be no change to its overall set of web search results. There would still be 10 unique listings, as before. It’s just that Google would be deduplicating and no longer show any of those listings twice.

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Publisher: Search Engine Land
Date: 2023-01-22
Author: https www facebook com MrDannyGoodwin
Twitter: @sengineland
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5 Consumer Expectations For Brands Engaging In Inclusive Marketing In 2023

More brands than ever are engaging in inclusive marketing. And increasingly, consumers are starting to take notice.

They aren't desperate and waiting for brands who've long ignored them to finally throw some attention their way. Marginalized consumers want brands to prove they are worthy of their attention and dollars.

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Publisher: Forbes
Date: 2023-01-21
Author: Sonia Thompson
Twitter: @forbes
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10 Marketing Strategies for Online Businesses

Starting an online business is great for bringing your products or services to a broader audience. However, the competition is fierce, and it can be difficult to stand out in the crowded online marketplace.

That's where marketing comes in. Implementing the right marketing strategies can boost your visibility, attract more customers and achieve online business success. Here are ten marketing tips that can help you achieve these goals.

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Publisher: Entrepreneur
Date: 2023-01-19T20:30:00 00:00
Author: Jigar Thakkar
Twitter: @Entrepreneur
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Flavored cannabis marketing criticized for targeting children | PBS NewsHour

NEW YORK (AP) — When New York’s first licensed recreational marijuana outlet opened last month, the chief of the state’s Office of Cannabis Management, Chris Alexander, proudly hoisted a tin of watermelon-flavored gummies above the crowd.

Inside the store run by the nonprofit Housing Works, shelves brimmed with vape cartridges suggesting flavors of pineapple, grapefruit and "cereal milk,” written in rainbow bubble letter print.

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Publisher: PBS NewsHour
Date: 2023-01-19T19:59:02-05:00
Twitter: @newshour
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Marketing trends for Jan. 20, 2023 | Ad Age

Let's play "AI or Actual Ad?"

One of these imported sports car ads was written by AI.
The other is from an actual banner ad.

Which one's the real ad?

1) Style. Power. Luxury.
2) Performance and driving thrills.

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Publisher: Ad Age
Date: 2023-01-20T05:00:00-0500
Author: https www facebook com
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Innovative marketing can shape demand and lead us to net zero faster | World Economic Forum

Innovative marketing can influence consumers to make socially responsible choices. Image: Joshua Rawson-Harris/Unsplash

.chakra .wef-1vg6q84{font-weight:700;} Chief Sustainability Officer, International Markets , Dentsu

.chakra .wef-10kdnp0{margin-top:16px;margin-bottom:16px;line-height:1.388;} How is the World Economic Forum promoting responsible models of consumption?

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Publisher: World Economic Forum
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Banner Ads Fading, But Email Works Great In New Marketing Tech Era

As old tools for ad targeting dry up, marketers are getting savvy about owning relationships with consumers.

"Listening to consumers is more important than marketing to them," according to the 2023 Digital Consumer Trends Index . "Understanding them as individuals and meeting their unique needs in the right moment is core to developing trust and loyalty for the long term.

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Publisher: Forbes
Date: 2023-01-19
Author: David Bloom
Twitter: @forbes
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Business Students Gain Real-World Marketing Experience - Texas Border Business

WESLACO, Texas –  South Texas College  business students were able to gain transferable skills while building accomplishments and friendships due to a hands-on collaborative project they completed last month. 

Students from Associate Professor Rosemond Moore's Business Statistics class had the opportunity to participate in a work-based learning project to aid a local nonprofit organization, Shrink Box.

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Publisher: Texas Border Business
Date: 2023-01-20T20:18:21 00:00
Author: https www facebook com texasborderbusiness
Twitter: @tbbusiness
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TechCrunch+ roundup: 2023 unicorn slump, global VC slowdown, email marketing 101 • TechCrunch

That’s what happened to “unicorn:” We wore it out like a pair of sneakers that leak in the rain but are too comfortable to part with.

In fact, most of the startups in CB Insights’ unicorn index are on the bubble and “ are actually hovering right at the $1 billion mark ,” reports Rebecca Szkutak.

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Publisher: TechCrunch
Date: 2023-01-20T18:25:37 00:00
Author: Walter Thompson
Twitter: @TechCrunch
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Tread Carefully With Influencer Marketing

CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design.

One has to look no further than recent news about Kanye (Ye) West's antisemitic tirades to recognize that influencer marketing can be risky.

Publisher: CMSWire.com
Twitter: @CMSWire
Reference: (Read more) Visit Source






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