When I started my garage door company, my mum was my customer service representative (CSR) for some time. And here's what happened...
Whenever she got on the phone and answered customers, she would call them "honey" and tell them all about me: "I have the best technician, his name is Tommy..." (She never told them that I was her son.)
3 PPC marketing trends to keep a pulse on in 2023
As we begin 2023, it's a good time to reflect on the macro-level trends we've observed last year.
Here are a few trends that I believe have some staying power and should be considered as you build out your 2023 search marketing strategies.
In case you haven't heard, the economy has been struggling (that's a joke). I graduated with a degree in economics, but like most of us, I have no idea how long this downturn will last.
How Can Marketing Companies Thrive In A Global Crisis?
As the CEO of a communications agency, I've found that marketing, specifically, is often the first line item to be crossed off as budgets become tighter and anxiety prevails over more strategic thinking.
So, how can marketing agencies thrive in this economic landscape? They must position themselves with the C-Suite and showcase value across all lines of their client's business. Here's how agencies can lean into the opportunity.
Why Mobile Marketing Is Growing So Fast
It's hardly news that mobile phones and other devices are more and more widely used each year. Many businesses, however, still haven't caught on to another, related trend: the massive growth of mobile marketing.
People take their mobile devices everywhere. Marketers have a captive audience with smartphone owners, who seldom go anywhere without their devices. Mobile marketing is the perfect way to communicate time-sensitive offers such as upcoming events, flash sales and in-store promotions.
This day in search marketing history: January 10
In 2012, Google’s search results were radically transformed as a new "Search Plus Your World" format began rolling out.
Google started mixing together content from the web with content that had been shared with you privately into a single set of listings.
Authenticity In Marketing: Why Brands Must Lead With 'Why'
Think about today's biggest brands. What have they done differently from everyone else? What is the "it" factor that keeps customers coming back for more?
From time immemorial, businesses have tried to answer these questions. They've turned to market metrics, consumer interest surveys and strategic marketing campaigns in an effort to cultivate a loyal customer base and robust brand recognition.
How To Improve ROI For Your Marketing Efforts With AI
As business people, we are always very focused on data and return on investments. We would like for all of our investments to make money immediately, but the reality is, some things take time to accomplish.
One area where this is significant is content marketing. We've all heard that "content is king," but it's still difficult to find an ROI on business content creation.
Klein working to be smart with city marketing funds | Local News | bhpioneer.com
LEAD — About $10,000 that once paid for billboards advertising the city of Lead can and should be re-directed toward digital marketing efforts to promote tourism, Lead City Commissioner Kayla Klein said.
During the regular city commission meeting Jan. 3, Klein reported that during the commission's budget discussions in August she pledged to find a better use for $10,500 that paid for billboards along eastbound Interstate 90 near Beulah, Wyo.
3 Keys to Success With Account-Based Marketing in 2023
After years of fits and starts, account-based marketing (ABM) is poised for a breakout 2023. The simple yet powerful premise of ABM is tailor-made for tight economic times: You focus marketing spend only on the biggest accounts and juiciest sales opportunities.
Without doubt, the C-suite's embrace of ABM is a welcomed development for chief marketing officers who have already hired marketers with ABM skills, stood up the right ABM tech platforms and established air-tight process discipline between marketing and sales.
REACH Marketing Conference | Announcements | lafourchegazette.com
For four years, @NASAInSight studied Mars' interior, marsquakes, and Martian weather. Join our @Reddit Ask Me Any… https://t.co/Dbj7Q530NY NASA (from Pale Blue Dot) Mon Jan 09 18:03:00 +0000 2023
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