Wednesday, October 6, 2021

Delta Media Group Announces New Ad Campaign — RISMedia |

Delta Media Group recently announced a “Delta Fresh” ad campaign, which debuted in the September issue of its Real Estate Marketing & Technology magazine.

Images used in the unique ads include pizza, sneakers, roses, bananas, burgers, shirts, apples, salads and pasta. Sample headlines include “How Fresh Is Your Data?,” “Does Your Website Need a Fresh Look?,” “How Fresh Is Your SEO?

Date: rismediaupdates
Twitter: @rismediaupdates
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Taylor Swift Masters Subject of Terry McAuliffe VA Gov Ad – The Hollywood Reporter

Terry McAuliffe is hoping to gain support from Taylor Swift fans in his race to become Virginia’s next governor.

The Democrat has purchased a series of digital ads that connect his Republican opponent, Glenn Youngkin, to the sale of Swift’s master recordings, which the singer described as her “worst-case scenario.

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Publisher: The Hollywood Reporter
Date: 2021-10-06 12:30:10
Author: Lexy Perez
Twitter: @thr
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Sonos is rolling out its biggest ad campaign ever as it aims for 100 million customers amid

The high-end speaker brand has historically catered to an affluent audience.

The company reaches about 25 million people across 11 million homes today - just 9% of its total addressable market of households earning $75,000 or more a year, said Pete Pedersen, VP of global marketing and communications at Sonos. It aims to reach 100 million people in the next few years.

Publisher: markets.businessinsider.com
Author: finanzen net GmbH
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HHS vaccination ads use a new tactic to increase Covid-19 vaccination rates: fear - CNN
Publisher: CNN
Date: 2021-10-06T12:01:52Z
Author: Elizabeth Cohen CNN Senior Medical Correspondent
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Celebrities, FOMO, and the Making of a Troubling McDonald's Ad Campaign | Center for Science in

Food and beverage companies, including fast food companies, rely on celebrity spokespeople to attract customers – if superstar athletes Steph Curry and Serena Williams like Subway , maybe one of their fans will want to try out Subway's new offerings.

Publisher: Center for Science in the Public Interest
Date: 2021-10-05T14:20:23-04:00
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Intel tries to bash Apple again with a terrible 'social experiment' ad - The Verge

I regret to inform you that Intel has again made a terrible ad to showcase how absolutely not mad it is about Apple switching to its own processors. This one, called "Breaking the Spell," follows a classic format — people are put in a room and told about features supposedly coming to MacBooks.

Publisher: The Verge
Date: 2021-10-05T19:08:41-04:00
Author: Mitchell Clark
Twitter: @verge
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City's Economic Development Department Receives Excellence Award for Film Campaign — City of
Publisher: City of Albuquerque
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Why the ASA believes growing its own brand will help restore trust in ads

With new data revealing that public trust in the Advertising Standards Authority (ASA) is a strong driver of trust in the ad industry as a whole, the advertising watchdog is on a mission to build out its own brand and increase its level of unprompted awareness.

Indeed, consumers who saw the ASA’s recent ad campaign in Scotland were around two-thirds more likely to trust the ad industry than those who didn’t, and 50% more likely to trust most ads.

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Publisher: Marketing Week
Date: 2021-10-06T11:00:36 00:00
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Asos unveils new global ad campaign | News

Asos has unveiled a new "broad reach", multi-territory advertising campaign that is set to target its core twenty-something female customers.

The three-month, seven figure, high frequency activity will run across VOD, social and programmatic channels in the UK, France and the US.

Publisher: Retail Sector
Date: 2021-10-06T08:04:15
Author: Heather Sandlin
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