The ads re-create an image and revive the tagline from a well-remembered 1977 ad that announced the subway was "the only sure way to make it to Broadway" and featured the likes of Eartha Kitt, Carol Channing, and characters from Grease and Annie .
"The original came out at a time when Times Square was kind of an unsavory place to visit and was done to encourage people to see a show," said Nick Pramik, a managing partner at RPM who rebooted the campaign alongside creative director Steven Tartick.
McDonald's CEO pressured in new ad campaign | Ad Age
The ad campaign, which began Monday and is paid for by the Service Employees International Union, calls for Kempczinski to meet with McDonald’s Black and Latino workers, as well as local community leaders, to devise a plan for how Kempczinski and the company will address systemic racism and
MTA Teams Up With Broadway to Launch New Ad Campaign – NBC New York
NYC launches $6M tourism ad campaign with British Airways
City Hall is putting $6 million toward a media campaign to bring tourism back to New York now that the United States lifted its COVID-19 restrictions on foreign visitors, officials announced Tuesday.
Part of that effort is a new "It's time for New York City" tourism campaign, formed in partnership with British Airways, which includes billboards being installed in the UK to promote eight daily flights to Gotham, said Fred Dixon, head of NYC & Company, an organization that promotes tourism
Health Beat: BRIUS orthodontics: Look Mom, no wires | Health Beat | wfmz.com
The tugging and crimping of wires as metal braces improve the look and function of their teeth is a rite of passage for teens and young adults. A few years ago, removable plastic aligners became an option. Now, an innovative orthodontic device may cut the time of treatment in half.
Effective ad campaigns are making UK's carbon emissions problem worse | The Drum
A new report into the impact of marketing on carbon output has found that successful ads add an extra 28% to the annual carbon footprint of every single person in the UK.
The ad industry knows it has work to do in reducing its carbon emissions, but has largely focused on making the processes involved in creating and distributing a marketing campaign more efficient.
Heatable Debuts New Ad Campaign on ITV
Heatable's latest milestone sees them head to TV, with their hilariously, brand new advertising campaign #GarysBoiler.
The online boiler installation platform Heatable or so-called "uber" of the boiler world have experienced strong and continued growth since their launch back in 2019.
See buy now, pay later brand Affirm's holiday marketing ad | Ad Age
One of the biggest growth stories happening in retail is the rise of the buy now, pay later movement, in which consumers delay payment for goods over time in installments rather than pay completely up front.
Marketing is still a key differentiator when it comes to educating the customer, according to Erika White, Affirm’s VP of marketing and communications.
Stanford denounces right-wing advertisement campaign attacking professor | The Stanford Daily
The University denounced a paid advertisement campaign accusing associate political science professor Hakeem Jefferson of being one of "Stanford's most racist professors" on Monday.
The advertisement, which has since been removed by Facebook, was run by the account "Most Racist Colleges and Universities" and sponsored by the David Horowitz Freedom Center.
Delta starts first national ad campaign - Telecompaper
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Happening on Twitter
This fall, live theater is returning to New York, and its stars are returning to the subway https://t.co/N5HXRwii2x vulture (from New York, NY) Tue Nov 09 13:52:39 +0000 2021
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