Looking to the future, I believe 2023 could be a pivotal year in business-to-business marketing. With emerging trends and technological advances driving new strategies, there are plenty of opportunities ahead for marketers.
Here's a look at the trends marketers should be watching out for in 2023 to make sure their strategies stay ahead of the curve.
15 Ways Agency Leaders Can Decide Whether To Adopt A Marketing Trend
As marketing trends tend to come and go, with little indication of how long they'll stay popular, it can be challenging to decide which ones to adopt and which to ignore.
Avoid These 5 Pitfalls In Your Digital Marketing | Entrepreneur
Don't fall for flashy and ungenuine marketing fails. If you avoid these five common pitfalls in digital marketing, you will find branding success.
Digital marketing is an excellent avenue for startups to increase their visibility and attract new audiences and customers. A third of customers discover new brands via social media – the younger, the higher the share.
Marketing trends for Feb. 24, 2023 | Ad Age
Beer : Super Bowl week did not appear to be a good one for the beer industry. Sales volume fell more than 4% in the two weeks ending Feb. 12, reports Beer Marketer’s Insights, citing IRI data.
6.4% : Increase in demand among viewers for products advertised during the 2023 Super Bowl, according to behavioral research company Veylinx.
Twitter Greenlights Cannabis Marketing, But To What Extent? - Above the LawAbove the Law
“Advertisers may not promote or offer the sale of Cannabis (including CBD–cannabinoids),” except for “topical (non-ingestible) hemp-derived CBD topical products containing equal to or less than the 0.3 percent THC government-set threshold.”
What Twitter’s new relaxed rules do allow (or seem to allow), however, is the promotion of cannabis brands and activities such as delivery services, labs, and growing technology — with the exception of the sale of hemp-derived topical products that contain no more than 0.3% total THC ...
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