Contrary to popular belief, companies should maintain — or even increase — their marketing budgets during a recession.
When the economy takes a downturn , and the word "recession" is uttered in executive offices across the country, there is often one standard response: cut the budget. For many companies, the first department on the chopping block is marketing.
This day in search marketing history: February 11
The company concluded that the proposal substantially undervalued Yahoo and was not in the best interests of Yahoo and its stockholders.
Microsoft basically rejected Yahoo’s rejection, calling it “unfortunate” and pledging to “pursue all necessary steps” to get what it called its “full and fair” proposal to be accepted.
38% of marketers shift strategy from customer acquisition to loyalty | Marketing Dive
The gloomiest economic forecasts for early 2023 have yet to come to pass.
That said, a larger chunk of respondents foresee their position from 2022 carrying over into the new year, with 54% expecting their budgets will stay the same. Inflation and rising interest rates stand as a commonly cited challenge, while supply chain distribution is also top of mind.
TechDay - How Visual Content is an Essential Digital Marketing Tool
Why Cutting Your Marketing Budget is a Bad Idea: The Numbers Speak for Themselves | Photonics.com
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