As much as retailers and brands would love them to, most customers don't simply drop onto their site by accident. Given this, success is heavily determined by the acquisition strategy of their marketers.
Unfortunately, marketers are often only looking at half the picture when they report, focusing solely on how much their budget can achieve in sales without accounting for the comprehensive cost of that sale.
Ecommerce Platform Mirakl's Plan to Expand Overseas
French ecommerce platform Mirakl raised $555 million as it looks to expand its international operations and forge further into business-to-business (b-to-b) ecommerce .
Ecommerce Websites Have the Same Basic Structure. Will Higher Consumer Expectations Change That?
"Most ecommerce websites have the same interface, but consumers have higher expectations for interactivity now. Ecommerce hasn't kept up with this, and that's why I started Obsess so that they can build brand loyalty for a new generation," Singh said.
eCommerce Searches Fall Short | PYMNTS.com
Despite advances in technology and mass adoption of eCommerce over the last several years, the basic way of searching for products online hasn't changed all that much — search results are often listed "in order of relevance" in neat rows on a webpage.
AI-led eCommerce Platform, Intelligence Node, Records Unprecedented Growth Amidst Post-Pandemic
2020 saw tremendous eCommerce growth with $2 trillion being spent globally online during the year. The pandemic coaxed both enterprise and SMB retailers to pivot to selling online - rapidly increasing the adoption rate of retail enablement platforms like Shopify.
Think It's Too Early to Strategize for Holiday Ecommerce Sales? Think Again.
The expression "Christmas in July" is more than just a throwaway remark when it comes to getting ready for a successful ecommerce holiday season. While July has come and gone, early preparation remains key to outstanding holiday sales.
Distributors face challenges and set priorities for ecommerce
Quivers Launches New In-store and Curbside Pickup, Integrated with Major eCommerce Platforms,
SALT LAKE CITY, Sept. 21, 2021 /PRNewswire/ -- Quivers, the leading commerce platform for specialty brands and retailers today announced that their in-store and curbside pickup fulfillment features are now integrated with major ecommerce platforms including Magento 2 and Shopware 5.
Ecommerce company hiring seasonal help
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LOUISVILLE, Ky. (WAVE) - An ecommerce company with fulfillment centers in Louisville and Shepherdsville is planning to hire 4,680 seasonal employees for the two facilities.
Radial is accepting applications for entry-level warehouse positions. Those hired will process online orders, including picking, sorting, packing, and shipping both single and multi-unit orders.
This Is Why You Need to Adjust Your Ecommerce-Channel Strategy Today
Up until now, the standard ecommerce model has really focused on one channel at a time. Ecommerce was about advertising your products on Google and shipping them to customers. Now, ecommerce means a lot more.
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