Thursday, September 16, 2021

Yes, Flipping: Philo rolls out new national ad campaign | FierceVideo

The campaign, called "Flipping," focuses around a 30-second spot created in conjunction with the production company ArtClass that began running on cable networks and social media platforms earlier this month.

Pre-production was focused on a single team, and the creative was designed to be shot in a single day, with the finished presentation showcasing "Philo customers viewing their favorite TV shows on multiple devices in the comfort of their home."

Publisher: FierceVideo
Date: 2021-09-16T10:19:19-0400
Author: Matthew Keys
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Attorney Chris P. Poultry ad campaign shows pure genius | WATTPoultry
Author: Roy Graber
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New NAB New Ad Campaign Emphasizes the Importance of Local Broadcast Journalism | TV Tech

WASHINGTON, D.C. —At a time when misinformation is running rampant on social media, the National Association of Broadcasters (NAB) has launched new spots underscoring the importance of fact-based broadcast radio and television journalism .

The new spots are designed to highlight the work of broadcasters to deliver trusted, reliable coverage of the local, national and global events, the NAB said.

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Publisher: TVTechnology
Date: 2021-09-16T18:55:20Z
Author: https www facebook com TVTechnology
Twitter: @TVTechnology
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The General Insurance launches new ad campaign from Highdive | Reel Chicago - At the intersection

The General Insurance launched its new ad campaign after announcing a brand refresh back in February of this year.

They addressed brand perception barriers by tackling the issue head on, acknowledging that misperceptions were driven largely by how consumers viewed previous ads.

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Publisher: | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production
Date: 2021-09-16T21:39:49 00:00
Twitter: @reelchi_reel360
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NAB New Ad Campaign Boosting Local Radio, TV | Radio & Television Business Report

The importance of fact-based broadcast radio and television journalism at a time when misinformation is running rampant on social media is a key mission for local news organizations across the U.S.

It’s also integral to the NAB, which has unveiled a new ad campaign giving a boost to local stations in particular.

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Publisher: Radio & Television Business Report
Date: 2021-09-16T19:45:35Z
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Auburn fan’s Nissan Heisman House Idea Featured in New Ad Campaign

AU Wishbone Podcast host & Co-Author of WE BELIEVED Sees Idea Made into Nissan Heisman House Commercial

The television ad, “ Bo Jackson Celebrates Everything ,” depicts Auburn University (AU) great and 1985 Heisman Trophy winner Bo Jackson – along with ten-time national mascot champion Aubie – “celebrating everything” by throwing toilet paper into the trees in

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Publisher: Auburn Wire
Date: 2021-09-16T23:22:21 00:00
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Metro Bike Share has new look with DoorDash ad campaign | The Source

As some of you may have noticed in recent days, Metro Bike Share's bikes and stations have a different look due to an advertising campaign by DoorDash. Bikes and kiosks will now have DoorDash branding, logos and messaging while some of the original Metro Bike Share branding will remain.

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Publisher: The Source
Date: 2021-09-15T21:25:25 00:00
Twitter: @metrolosangeles
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How fashion retailer Express is using marketing to plug mentorship | Ad Age

Fashion retailer Express has tapped TV personality Cheslie Kryst to push its new commitment to Big Brothers Big Sisters of America.

Kryst, a correspondent for “Extra” and a former Miss USA, appears in a new campaign in which she encourages young people to “dare to dream big,” while plugging the mentoring offered by Big Brothers Big Sisters.

Publisher: Ad Age
Date: 2021-09-16T06:00:00-0400
Author: https www facebook com
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Voter ID ad campaign planned to help with Georgia election law | National | bakersfield.com

ATLANTA — Georgia's government is soon launching radio ads, local newspaper announcements and print brochures to promote free ID cards for voters who need them to cast a ballot.

The marketing campaign is funded by $250,000 budgeted by the Georgia General Assembly last spring along with the state's new voting law, which requires state ID cards or other documents to cast an absentee ballot.

Publisher: The Bakersfield Californian
Author: Mark Niesse The Atlanta Journal Constitution TNS
Twitter: @Bakersfieldcali
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