Sunday, September 19, 2021

Year 3 is 'biggest' and 'best' yet for Progressive's ad campaign with

Jeff Charney, to the surprise of some of his coworkers, helped a Boston firm at which he worked land Larry Bird for an advertising campaign in the mid-1980s.

Bird, who didn't seem all that eager to talk in the commercial, was asked to make 26 shots for a campaign whose slogan was "quality starts with fundamentals."

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Publisher: Crain's Cleveland Business
Date: 2021-09-17T15:59:02-04:00
Author: https www facebook com
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Storyboard | Cred Is Back With Neeraj Chopra Starring In Its IPL Campaign

Fintech startup Cred restarted its Indian Premier League (IPL) ad campaign 'Great for the Good' with a film featuring Olympian and javelin star Neeraj Chopra.

Chopra is currently the hottest celebrity endorser, following his gold medal win at the Tokyo 2020 Olympic Games. Now Cred's got Chopra to test his acting skills in its latest film, which mocks Indians' excitement around Chopra.

Publisher: Moneycontrol
Twitter: @moneycontrolcom
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10 Most Iconic Athlete Cameos In Television Ads | ScreenRant

Sports and television ads are like peanut butter and jelly; they just belong together. What else would fill the space between timeouts and half-time breaks if not for personalized advertisements carefully designed to get fans to spend more money?

Appearing in advertisements as a cameo is a great way for athletes to not only make some money on the side but also build up their celebrity status.

Publisher: ScreenRant
Date: 2021-09-19T14:30:39Z
Twitter: @screenrant
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The Diet Prada and Dolce & Gabbana Lawsuit Explained — Who Will Win?

Any fashion lover is probably familiar with the iconic Instagram Diet Prada , which is known for holding the world of couture accountable for plagiarism, racism, and more.

The blog was founded by Tony Liu and Lindsey Schuyler, who recently revealed they have been battling a lawsuit from Dolce & Gabbana since 2019, and the controversial Italian fashion house is seeking $600 million in damages.

Publisher: Distractify
Date: 2021-09-19T13:42:32.775Z
Author: annagarrison
Twitter: @distractify
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Givenchy Unveils its Fall Winter 2021 Ad Campaign

Earlier this year, we saw Matthew M. Williams' second ready-to-wear collection on the Givenchy Fall Winter 2021 digital presentation as it clad the models strutting down the pulse-pounding runway.

"In many ways, this collection is about a constant tension between two worlds. It's about finding personal meaning in difficult circumstances; its about sincerity in what we do rather than strategy," said Williams.

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Publisher: Augustman Malaysia
Date: 2021-09-17T01:46:16 00:00
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How research drove the bold rebranding of an iconic company | Ad Age Marketing News

Marketing leaders are often told to think outside the box and break the rules. Whether it's a new ad campaign, tag line, logo or a new brand, we’ve all had opportunities to go for it with a big, out-there idea that could be a game-changer.

But big ideas can be a big risk, and most companies end up taking the safe route. The same people that encourage you to push the envelope can cave when faced with taking bold action.  

Publisher: Ad Age
Date: 2021-09-16T16:19:47-0400
Author: https www facebook com
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Research: Combining Streaming Ads with Linear TV Ads Boosts Campaign Effectiveness | TV Tech

According to an analysis of more than 20,000 Effectv cross-platform campaigns, streaming consistently served as a strong complement to traditional TV campaigns in the first half of 2021. In fact, 57% of reach from streaming in those campaigns was incremental to linear TV campaigns, the report

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Publisher: TVTechnology
Date: 2021-09-17T18:41:17Z
Author: https www facebook com TVTechnology
Twitter: @TVTechnology
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This Birth Control Ad Takes Place Inside Annie Murphy's Vagina | Muse by Clio

Created by McCann Health NJ, a 60-second ad is part education, part comedic gold, and chock full of double entendres and Easter eggs.

She sets the mood for the evening by playing music, trimming her rose bush, and pressing the boinga boinga button on her intercom that prompts champagne to emerge from the floor, ready to pop.

Publisher: Muse by Clio
Twitter: @musebyclio
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UPFRONT: State school board association leader concerned about heated meetings

The executive director of the Wisconsin Association of School Boards says he has become alarmed over recent threats and harassment of local school board members.

In an interview aired Sunday on "UPFRONT," John Ashley said he put out a call for civility at local board meetings after recent examples of what he said was the public being disrespectful and disruptive. The program is produced in partnership with WisPolitics.com .

Publisher: WISN
Date: 2021-09-19T14:30:00Z
Twitter: @WISN12News
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Rihanna, Roger Federer, and More Team up for Star-studded Rimowa Launch | Travel + Leisure

Presenting the luggage brand's "Never Still" campaign, the stars reflecting on what travel means to them right now.

In a promotional video, each star was captured traveling in their element. Rihanna was filmed during a desert escape with close friends, renting an Airstream in California.

Publisher: Travel + Leisure
Twitter: @TravelLeisure
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