Sunday, April 7, 2024

Inclusive Marketing Is About Relevance And Growth

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Organizations struggling with how to speak up about issues their consumers care about should consider the following questions: If your organization has already outlined its values, take a closer look at them and examine how they can be applied in a more granular way from a behavioral perspective. For example, if trust, respect, and inclusion are core values, consider how these themes can be embedded in existing community-engagement initiatives, Employee Resource Group (ERG) initiatives, or employee-engagement activities.

Rather than making a hard pivot into DEI work, build bridges from what you've already articulated about your culture.

By taking a more nuanced approach to DEI, organizations can demonstrate their commitment to these values without feeling like they're tacking on a new initiative. By leveraging existing programs and activities, organizations can show that they're genuinely invested in making a positive impact on society.

This can help build trust and credibility with consumers, who are increasingly expecting companies to take a stand on social issues. ← →

Source: See here

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For organizations struggling with how to speak up about issues their consumers care about, think about these questions:

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