The National Thoroughbred Racing Association (NTRA) has launched a new initiative called Safety Runs First, aimed at promoting the sport's collective commitment to safety, welfare, and integrity. The campaign was launched in response to negative messaging from groups that oppose the sport, and is intended to provide a proactive response to these criticisms.
NTRA president and CEO Tom Rooney hopes that the campaign will help to improve safety in the sport by giving the general public a greater understanding of the changes being made.
In an interview with BloodHorse, Rooney discussed the inspiration for the Safety Runs First campaign, which he said was influenced by the National Football League's (NFL) response to criticism of its handling of player safety.
Rooney also emphasized the importance of being proactive in addressing safety concerns, rather than simply reacting to criticisms as they arise.
The Safety Runs First campaign is a collaborative effort between the NTRA and a number of other organizations involved in the sport, including tracks, breeders, and The Jockey Club.
NTRA president and CEO Tom Rooney hopes that the campaign will help to improve safety in the sport by giving the general public a greater understanding of the changes being made.
In an interview with BloodHorse, Rooney discussed the inspiration for the Safety Runs First campaign, which he said was influenced by the National Football League's (NFL) response to criticism of its handling of player safety.
Rooney also emphasized the importance of being proactive in addressing safety concerns, rather than simply reacting to criticisms as they arise.
The Safety Runs First campaign is a collaborative effort between the NTRA and a number of other organizations involved in the sport, including tracks, breeders, and The Jockey Club.
More details: Found hereThe National Thoroughbred Racing Association announced April 23 its new Safety Runs First campaign, an initiative and corresponding website to promote the sport⁘s collective commitment to safety, welfare, and integrity that they began working on in October. To get ahead of those questions, the NTRA created this initiative to help combat negative messaging from groups that oppose the sport.
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