Ecommerce is transforming the way online advertising works. It's no longer just a new category, but a fundamental shift in how advertisers measure and attribute sales to their campaigns. As ecommerce adoption has grown, so has the need for more accurate and connected metrics. Instead of relying on proxies like click-through rates or impressions, advertisers are now looking at business results like sales and other metrics to quantify profitable growth.
The traditional metrics of online advertising, such as click-through rates and conversion rates, are no longer sufficient for measuring the effectiveness of ecommerce campaigns. As a result, advertisers are turning to more advanced metrics, such as ACOS (advertising as a cost of sales), to better understand the impact of their campaigns on sales and revenue.
ACOS is a formula that calculates the cost of sales attributed to advertising, providing a more accurate measure of the return on investment for ecommerce campaigns. ← →
The traditional metrics of online advertising, such as click-through rates and conversion rates, are no longer sufficient for measuring the effectiveness of ecommerce campaigns. As a result, advertisers are turning to more advanced metrics, such as ACOS (advertising as a cost of sales), to better understand the impact of their campaigns on sales and revenue.
ACOS is a formula that calculates the cost of sales attributed to advertising, providing a more accurate measure of the return on investment for ecommerce campaigns. ← →
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Ecommerce isn't just a new category for online advertising. It's changing how online advertising works.◈◈ ◈◈
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