Taken alone, none of these actions seem particularly amazing. But combining a series of small steps can create the soothing, calming atmosphere you need after a busy and stressful week. Those small details add up to something much bigger than the sum of its parts.
The same is true in business. When entrepreneurs pay attention to detail, it can completely transform the customer experience. In this case, the little things could be to key to helping you build lasting customer relationships.
How Campbell Snacks Plans to Evolve With Its Customers
More time at home during the pandemic has led to more munching. Last year, Americans snacked between meals 530 times per capita, up from 505 in 2015, according to figures from market research firm NPD Group.
Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
Major U.S. insurers jump on distribution platforms to gain customers, sales | Reuters
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The logo of Travelers Companies is seen in Los Angeles, California, United States, April 27, 2016. REUTERS/Lucy Nicholson/File Photo
NEW YORK, Sept 7 (Reuters) - Major U.S. insurers are joining new digital exchanges to sell not only their own policies but also those of rivals, a fresh twist in an industry known for fierce competition.
New stormwater fee looks likely for PWSA customers | Pittsburgh Post-Gazette
FirstEnergy customers required to change password
FirstEnergy noted that while most attempts to access accounts were not successful, a handful were.
FirstEnergy also noted that there is no threat against the company's power service and company operations were not impacted by this activity.
Apologizing to customers after product failures can encourage repurchase, stave off lawsuits --
Companies that express remorse in the wake of a product failure are more likely to encourage customers to repurchase from them, according to new research from Binghamton University, State University of New York.
The study, which examines how emotional reactions affect how consumers interact with a company, also found that remorseful statements can help stave off retaliatory actions such as lawsuits.
Dominion Energy overcharged customers by $1.2 billion since 2015, utility expert says | Business
Dominion Energy overcharged its Virginia customers $1.2 billion since 2015, according to testimony filed Friday by a utility expert in an ongoing review of energy monopoly's finances.
The testimony filed at the Virginia State Corporation Commission came from Heather Bailey, an Austin, Texas-based consultant and former utility executive and regulator.
Lingo Integrates Additional Customers into ICE Back-Office Platform | | johnsoncitypress.com
ATLANTA, Sept. 7, 2021 /PRNewswire/ -- Lingo Communications ('Lingo') a leading global Cloud/UC and managed service provider, today announced that it recently completed the integration of its Lingo of Kentucky base of customers into its ICE back-office platform.
The Ultimate Marketing Engine Puts Customers First - Small Business Trends
Ford will offer perks, up to $1,000 per customer to Bronco dealers
Ford Motor Co. has set up a special "satisfaction" fund for Bronco customers that allows for maximum payments of $1,000 in "an attempt to assist dealerships while helping manage the wait for Bronco customers with confirmed orders."
Happening on Twitter
Success is a mindset. https://t.co/DvgEXcvaOD Inc (from New York City) Tue Sep 07 23:08:42 +0000 2021
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