Friday, November 4, 2022

Marketing Insights - The Daily Nole

Marketing observations are a key element part of a company’s online strategy. They provide worthwhile information about consumers and competition, and help guideline marketing hard work to generate even more revenue and improve customer satisfaction.

Market ideas can also help you anticipate future changes in the industry or perhaps predict the behaviour of the customers. For instance, a new time of year might deliver changes in the consumer base, and a fresh product may introduce a fresh customer segment.

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Publisher: The Daily Nole
Date: 2022-10-31T20:00:00-04:00
Twitter: @TheDailyNole
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3 Strategies to Earn Consumer Trust in Email Marketing

People prefer a personalized message — but are also skeptical of how companies use their data. Here’s how to thread the needle.

Seventy-nine percent of Americans are troubled by companies' usage of their personal data.

To be sure, their anxiety is not unfounded. Last year alone, 4,145 publicly disclosed privacy breaches compromised more than 22 billion records .

Publisher: Harvard Business Review
Date: 2022-11-03T12:15:50Z
Twitter: @harvardbiz
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What is Disruptive Marketing and Why is it Crucial for Success?

Disruptive marketing challenges the status quo of marketing and goes against the grain of traditional marketing. Because of this, it's the best way to capture the modern-day consumer's attention.

Think back to 20 years ago when Steve Jobs said that iPhones would replace computers. People didn't believe him at the time, but I bet you are either reading this article on your phone or your phone is at least next to you. Steve Jobs' claim is a perfect example of disruptive marketing.

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Publisher: Entrepreneur
Date: 2022-11-02T15:00:00 00:00
Author: Kristen Matthews
Twitter: @Entrepreneur
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Ecommerce Marketing Agency Launches Blog

The Miami, Florida-based digital marketing firm debuts a new online journal from which it will communicate its insights and opinions to the world.

In the company's latest blog entry, titled Ecommerce Marketing Agency Discusses The Importance of Establishing Digital Marketing Goals Within A Startup?

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Date: 63B03B971ABD2402A395C8329467E0AC
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The Incredible Fragmentation Of Data-Driven Media & Marketing - ExchangeWire.com

In this latest edition of The MadTech Sketch, Ciarán O'Kane gives an overview of the fragmented state of the data-driven media and marketing landscape.

We are now in an age of extreme fragmentation where marketers and agencies have more choice than ever to activate media/data up and down the marketing funnel.

Date: Estimated reading time
Twitter: @exchangewire
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Marketing trends for Nov. 4, 2022 | Ad Age

Rothy’s, the direct-to-consumer footwear brand, hired Jamie Gersch as chief marketing officer. She was most recently senior VP and CMO at Old Navy.

Chamberlain Coffee, founded by YouTube star Emma Chamberlain , hired Liz Ahern as CMO. Ahern comes from Carvana where she led brand marketing. She previously worked for Red Bull.

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Publisher: Ad Age
Date: 2022-11-04T05:00:00-0400
Author: https www facebook com
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Going beyond marketing: Why social matters across your entire business | Sprout Social

Social is more than just posts, likes and comments. It's an extension of our world with opportunities for communication, discovery, collaboration and connection. As people and platforms continue to evolve, your business's approach to social should as well.

Social media can optimize every aspect of your business.

Publisher: Sprout Social
Date: 2022-11-03T13:00:12 00:00
Author: Jamie Gilpin
Twitter: @SproutSocial
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Metaverse Marketing Podcast: The Future of Fashion


Which social media strategies are winning long-term loyalty and how can your brand build memorable and shoppable moments in the space? Find out at Social Media Week Europe , 7–9 Nov. in London. Virtual passes also available. Sign up today .

This year’s New York Fashion week featured some interesting concepts incorporating web3 and the metaverse.

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Date: 2022-11-03T17:11:02-04:00
Twitter: @adweek
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Category: ANA Masters of Marketing 2022 – Beet.TV

When is a TV ad not a TV ad? When it’s all just “video”. Jessica Hogue, GM, Measurement & Analytics, Innovid, knows that has been the evolution of these media channels for many years now.

ORLANDO – Consumers have more ways to watch their favorite shows at any time as more programming is distributed through internet-connected devices such as smart TVs and mobile phones.

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