So, how does one measure a consumer's digital journey more holistically? The BCG-Meta report recommends measurement of incrementality. It is all about measuring that real impact of marketing on business outcomes.
Pratham Hegde, director and head of measurement at Meta says, if companies really want marketing to be the engine of growth, measuring incrementality becomes imperative. "What's the true incremental ROI of your ad spend?
Beyoncé Rocks Blue Latex Body Suit In Ivy Park's Latest Ad Campaign | 91.5 The Beat
Ivy Park's newest collaboration with Adidas is sure to be another sell out after Beyoncé showcased some of the gorgeous pieces from the collection on Instagram.
Fans flocked to compliment the figure-hugging ensemble, which Bey teamed with some enormous earrings and high-heel boots.
WhatsApp ad film: WhatsApp defines 'New Year' in latest ad campaign, Marketing & Advertising
Over the past few years, the number of women at the junior level has grown. Still, women continue to be underrepresented at the leadership level. Bias impacts women's day-to-day work experiences and ability to advance. We are discussing the challenges women are facing in the workplace.
Virginia authorities working to reduce holiday-related impaired driving with ‘Checkpoint
RICHMOND, Va. (WFXR) — Virginia's public education campaign and enforcement effort is underway as Gov. Ralph Northam joins other officials and law enforcement officers to deter drunk driving during the holiday season.
According to a statement released by Northam’s office on Tuesday, Dec. 21, the “Checkpoint Strikeforce” campaign combines law enforcement with research-based messaging to remind Virginians to make responsible decisions when drinking.
Florida pulls pro-vaccination television ads, replacing with spots that don't mention vaccines
MIAMI-DADE COUNTY, Fla. – State sponsored commercials promoting COVID-19 vaccinations have been pulled from Florida's airwaves.
Spots are produced by the Florida Department of Health, which then disseminates them to stations around the state. Direction for the new ads come straight from the top, Governor Ron DeSantis, and the change has been noticeable.
Boomin takes on Rightmove with ad campaign from Boxin...
Boomin is launching a new ad campaign from Boxing Day, December 26 - the date previously associated with record visits to Rightmove.
The new campaign - called ‘Get There Before They Do’ - builds on the ‘Good Things Happen’ advertising which marked the portal’s launch in April.
Bell's Unveils New Look And Ad Campaign - KamCity
Diageo has unveiled a new look for the UK's second-biggest blended scotch whisky, Bell's Original Whisky. The new bottle has been launched with a £1m media investment behind the brand's first TV commercial in six years.
The new packaging for Bell's Original (ABV 40%) is being rolled out across all major grocers and wholesalers this month, in 70cl and 1L formats.
Skoda launches 'Conquering the Unconquerable' ad campaign, Marketing & Advertising News, ET
Over the past few years, the number of women at the junior level has grown. Still, women continue to be underrepresented at the leadership level. Bias impacts women's day-to-day work experiences and ability to advance. We are discussing the challenges women are facing in the workplace.
Microsoft acquires AT&T's Xandr unit to grow its advertising business - SiliconANGLE
Microsoft Corp. has inked a deal with AT&T Inc. to acquire the carrier's Xandr Inc. advertising technology unit, the companies announced today.
Separately, Axios reported this morning that Microsoft is teaming up with publicly traded content recommendation company Taboola Inc. on a new advertising service. The service is said to be aimed at enabling brands to purchase ad space across a large number of websites.
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Federal inmates released on home confinement as a preventative measure to combat the spread of the coronavirus will… https://t.co/DEWdAjDFi0 ChrisCarrega (from Brooklyn all day, everyday) Tue Dec 21 21:32:15 +0000 2021
People should live with dignity no matter who they are. That is how I measure progress in society. It is not about… https://t.co/DmUZE4u8X7 asemota (from Will relocate for @Googlefiber) Thu Dec 16 08:08:44 +0000 2021
Primary schools should close on Friday - three days early. Given the very worrying data about transmissibility of O… https://t.co/ZVzq3npaTg paulmurphy_TD (from Dublin, Ireland, he/him) Wed Dec 15 11:15:46 +0000 2021
Unfortunately, I was not be able to vote on the new COVID-19 restrictions today as I am self-isolating. As there is… https://t.co/IvD7gnaGn2 marykfoy (from North East, England) Tue Dec 14 19:57:13 +0000 2021
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