Friday, December 10, 2021

Vaccinated teens lead ad campaign targeted to hesitant Black residents

Another shares her reason: "One of my family members catching COVID, I think it just opened my eyes to see that anyone can get it."

They're planned for several social media platforms and will be on television, center officials said. The kids' faces and the plea for vaccination also will be on billboards in Cincinnati.

Publisher: The Enquirer
Author: Terry DeMio
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Big Lots' new holiday ad campaign features celebrity 'BIGionaires' Molly Shannon, Eric Stonestreet

"Happy 'Have-it-all-idays'! Eric and I had a blast being 'BIGionaires' in the Big Lots campaign," said Shannon. "I love the holiday season! It is so fun decorating and getting in the spirit. Big Lots is a fun, authentic brand that really understands its customers.

Twitter: @Yahoo
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Ad Campaign Targets South Carolina Pension Fund's Chinese Investments - FITSNews

South Carolina governor Henry McMaster is one of ten state leaders being warned about pension fund investments in BlackRock , a multinational investment management corporation based in New York, New York.

Touted as the largest asset manager in the world (with a $9.5 trillion portfolio as of two months ago), BlackRock is facing scrutiny from Consumers' Research – a Washington, D.C.-based advocacy group.

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Date: 2021-12-09 13:58:03
Author: Will Folks
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The Great Ace Attorney says no to marijuana in Japanese ad campaign

Prior to this anti-marijuana poster ad campaign in Osaka, The Great Ace Attorney Chronicles launched on Nintendo Switch and other platforms back in July, marking those particular games’ first official English localization.

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Publisher: Nintendo Enthusiast
Date: 2021-12-09T21:52:37 00:00
Twitter: @NINTENthusiast
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Windstar brings together Wind, Star classes in ad campaign: Travel Weekly

Windstar Cruises launched a new ad campaign today with the tagline "The Wind and Stars Know the Way."

The campaign aims to position Windstar as a "unique small-ship cruise product" and more clearly convey the two types of vessels the company operates under one definable brand experience.

Date: 89DB4F007641B50586E2772E2C5F406F
Author: Johanna Jainchill
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OpenAP Unveils Cross-Platform Measurement Framework for 2022 Broadcast Season

As streaming and on-demand viewing has grown in popularity, viewers are increasingly choosing to watch shows and view ads on cellphones instead of—or in addition to—their TV screens.

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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Date: 2021-12-09T08:00:00-05:00
Twitter: @adweek
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Russian Bakery's Ad with Timothée Chalamet Lookalike Takes the Cake - The Moscow Times

A St. Petersburg bakery is taking the Russian-speaking internet by storm with its new ads that feature Timothée Chalamet...or at least the closest thing to the “Dune” star.

With his dark, curly hair and chiseled yet delicate bone structure, Moscow-based TikToker Artyom Privalov is the spitting image of the internet’s favorite crush — so much so that he’s already been nicknamed “Timofei Chalamov.”

Publisher: The Moscow Times
Date: 2021-12-09T14:17:47 01:00
Author: The Moscow Times
Twitter: @MoscowTimes
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Roy Exum: The Story Of 'Cog' - Chattanoogan.com

There are no tape splices, no special effects, and it took seven months to get the total project completed. The margin for error was 1/16 th of an inch. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work.

When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs. At the time there were just six and only six hand-made Honda Accords in the world.

Date: 2021-12-10T12:00:00.0000000Z
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"We've got your back!" says Lenovo in latest campaign

Created by The Womb, the four ad films highlight how the brand has served its community and environment in India.

From education to finance to agriculture, Lenovo's latest ad campaign showcases how the brand has been able to provide technological infrastructure and innovation to many industries in India. Conceptualised by The Womb, the four ad films attempt to highlight Lenovo's impact.

Publisher: afaqs!
Twitter: @afaqs!
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The streaming market continues to get more crowded - Insider Intelligence Trends, Forecasts &

The bloated number of streaming options scatters viewers across an array of services. That's consequential for advertisers because fragmented audiences make ad campaign planning and measurement more onerous.

The expansion of streaming services also matters to users. The number of streaming services that people use has expanded as more streamers have launched, per TiVo, but they still use only a small fraction of the total streaming services available.

Publisher: Insider Intelligence
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