With the new year fast approaching, many of us are taking this time to reflect on the past year and make plans for the year ahead. While these last few years have been anything but predictable, one sector that is beginning to see a bit of consistency is ecommerce.
Retail eCommerce news from week beginning 6 December -
Pinterest is to buy Vochi, a video creation and editing app focused on democratizing quality tools for creators. Acquiring Vochi is part of the company's commitment to helping creators bring more quality video content to Pinterest.
Nutanix a hybrid multi-cloud computing announced that global retail and entertainment company Build-A-Bear Workshop has teamed up with Nutanix, Buzz3D, and TierPoint. The partnership aims to develop the technology powering their new Bear Builder 3D Workshop.
Asia eCommerce Awards 2021 shortlist announced
The Asia eCommerce Awards is back for its fourth year to recognise and reward excellence for both brands, eRetailers and agencies in their eCommerce efforts across Southeast Asia, South Asia and ANZ regions.
This year we've added three new categories, bringing the total amount of categories for entry to 37 categories.
Future CRO Jason Webby On Selling A New Ad Unit, Ecommerce Growth And First-Party Data –
Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its ecommerce offerings, its first-party data innovations and some recent acquisitions.
Hoping to continue its momentum in the new year, Future announced Horizon, a new video ad unit for mobile platforms, on Monday.
Forter Announces Trusted Identities to Simplify Authentication for eCommerce
As the years pass by, technology also widens, and more and more are being discovered. From simple gadgets..
The merger of two neutron stars that generated gravitational waves detected last year may have led to the birth..
Big Tech Throws Its Weight Around; Quartile Acquires Sidecar – AdExchanger
Also this week, YouTube and Roku signed a last-minute distribution deal. In the hardball negotiation, Roku exposed Google's domineering style, claiming Google demanded preferential search treatment and special built-in voice and data features.
These are just the latest in a drumbeat of reports about how Big Tech operates behind closed doors.
GS Retail's online ecommerce platform partners with five-star hotel to offer delivery service
Reviewing Google Ads Performance at Year-end - Practical Ecommerce
The review should include broader industry and economic developments. For example, comparing 2021 against 2020 is unique as online sales in 2020 experienced historic spikes due to pandemic-driven lockdowns, stimulus checks, and an overall reluctance of shoppers to leave their homes.
With all of this in mind, here are factors that typically make or break PPC performance year over year.
Companies like Amazon, Walmart, and Target give some customers no-return refunds, but the
In traditional brick-and-mortar retail, if you buy something and decide you don't want it shortly after, you can simply bring it back to the store for a refund or an exchange.
But the rise of ecommerce has thrown a wrench into this decades-old retail practice, ramping up both the percentage of purchases that need to be returned, as well as the cost of dealing with those returns.
How to Increase Conversion Rates - Influencive
Ecommerce conversion rate refers to the percentage of visitors to your ecommerce website/store or landing page who fulfill the action you want them to (e.g., purchasing a product, subscribing to your newsletter or a service, etc.) depending on the nature of your business.
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