LED lighting has been around since the early 1960s, but it didn't catch fire as a mainstream product for commercial, industrial, and residential use until the 21 st century. For one LED manufacturer, business is now booming with a strong assist from ecommerce.
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The launch included ecommerce at its most basic level. "As a Silicon Valley-based company in 2010, we had to have a website and ecommerce capability," says Mekhtarian, the chief executive. "We started simple with an HTML-based website and a PayPal Buy button but had no real ecommerce platform."
And here's another article:
How to Handle Out-of-Stock Products on Ecommerce Platforms
As 2020 accelerates toward its conclusion, digital marketers are also entering a quarter of great opportunity.
There is great potential to increase both site visitors and sales with Thanksgiving, Black Friday, Cyber Monday, “Cyber Week”, and the run-up to Christmas.
While planning a holistic marketing strategy should have really started a couple of months ago, it’s important that our ecommerce websites are in the best technical shape.
Anchanto Talks B2B, B2C eCommerce Convergence | PYMNTS.com
The digitization boom catalyzed by the pandemic has not been isolated to just the U.S. Indeed, it has been a global phenomenon that continues to drive adoption of B2B eCommerce as in-person trade shows and sales pitches fall by the wayside — perhaps permanently.
"The pandemic acted as a catalyst and made all actors realize that being offline will never be enough again," he said.
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For buyers, the online purchasing experience continues to be driven by the consumer commerce world. For sellers, the global pandemic created a race against the clock to not only migrate sales operations online, but to please the end-buyer, whether that customer is a business or a consumer.
Rogue Shopify Staff Accessed Customer Records, Says Ecommerce Platform Investigating Security
Thankfully, Shopify says that “complete payment card numbers or other sensitive personal or financial information were not part of this incident.”
That type of information would clearly have increased the severity of the breach, but that’s not to say that there’s no harm in the data which has been exposed.
In addition, it’s clear that things could have been much worse in terms of scale as well. Shopify boasts of being used by more than one million businesses in 175 different countries, and is considered the third-largest online retailer in the United States after Amazon and eBay.
Many things are taking place:
Salsify Lands $155M For eCommerce Solutions | PYMNTS.com
Salsify , a startup that helps companies and their brands "win on the digital shelf," has just raised another $155 million as it doubles down on product development and expands globally.
A group of investors led by global financial investment giant Warburg Pincus announced on Wednesday (Sept. 23) that they have closed on a deal with the Boston-based software and eCommerce company for $155 million in a Series E round of financing.
Intuit Joins eCommerce Rush With New Platform | PYMNTS.com
Intuit is pushing deeper into the booming eCommerce sector with a new platform aimed at small businesses as the coronavirus continues to push more and more sales activity online.
Intuit on Wednesday (Sept. 23) announced the launch of QuickBooks Commerce, a new online business management platform designed particularly for smaller firms.
The aim of QuickBooks Commerce, according to Intuit, is to provide a "central hub" for small businesses "to access multiple sales channels, integrate existing ones, manage orders and fulfillment, sync inventory across online and offline channels, avoid stockouts and get profitability insights," the financial software giant said in a press release .
Searchspring Announces Poland Office to Augment Ecommerce Product Development and Improve
As Searchspring continues to grow as a global search and merchandising company, the company opened the Poland office to build a dedicated, expert team in the EMEA region focused on advanced product development. Utilizing the recruitment resources of Scaleworks, Searchspring's Venture Equity investors, the office currently has five employees with plans to further expand its employee count in 2021.
“We're excited to grow our team with the best and brightest Poland has to offer,” said Łukasz Ostrowski, Team Lead, Searchspring. “Our focus on providing relevancy in real-time to ecommerce teams worldwide will continue our company's mission of giving merchandisers superpowers.”
How can brands cater to new fans of eCommerce? - Essential Retail
While shops have reopened, it is likely that many retailers will not return to business as usual for quite some time. Even with the rise in sales seen in early July following the reopening of pubs and restaurants , footfall was still below half of what it was this time last year. Restrictions such as limited entry and closed fitting rooms mean that the in-store experience will be quite different for months to come.
Surprisingly for some, older shoppers make up a significant proportion of these new eCommerce converts. Recent research found that 70% of shoppers aged 56 years or older said they shopped online occasionally or rarely before lockdown. Yet nearly a third of this group now predict that after lockdown they will shop online more frequently than they did before March 2020.
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