Thursday, September 24, 2020

Pro-tax-increase ad campaign swings and misses - Chamber Business News

A batter in baseball going 0 for 3 at the plate is the equivalent of a rough day at the office. When a political campaign goes 0 for 3, it's the equivalent of getting sent down to the minors. 

Based on its three TV ads, the pro-Proposition 208 campaign should start packing its bags. 

If passed, Proposition 208 would take the state's top individual income tax rate from 4.5% to 8%, a 77.7% increase. 

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Publisher: Chamber Business News
Date: 2020-09-23T19:58:54 00:00
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Not to change the topic here:

Dan Crenshaw's Texas campaign ad looks like an action movie trailer

Republican Rep. Dan Crenshaw dropped an epic, four-minute spot on Thursday casting him and five fellow Texas GOPers as an “Expendables”-esque team in a high-stakes fight to take the polls this fall.

The ad opens at 5 a.m. in the “Crenshaw Command Center,” where the former Navy SEAL and first-term congressman tears open an envelope marked “Top Secret.”

He removes his signature eyepatch — which covers a wound dealt to him by an IED while on deployment in Afghanistan — and uses futuristic tech implanted in the socket to interact with a smartphone he pulled from the package.

Publisher: New York Post
Date: 2020-09-24T21:08:25 00:00
Twitter: @nypost
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Govt rolls out ad campaign to support long-delayed Test and Trace app

The government has unveiled an ad campaign to support today's roll-out of the much-delayed contact-tracing app as part of its Test and Trace programme.

A spot, created by MullenLowe UK, will be shown on primetime TV tonight to highlight the new NHS Covid-19 app, using the strapline: "Protect your loved ones. Get the app."

In June, the government was forced to abandon its centralised contact-tracing app due to privacy concerns. The new app uses technology supported by Apple and Google, and works by logging the amount of time an app user spends near another, and the distance between them, via Bluetooth (rather than GPS). It will notify the user if they have been in close contact with a confirmed case and they will be told to self-isolate.

Date: Spot launches on primetime TV tonight.
Twitter: @campaignmag
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House GOP super PAC begins $2M TV campaign against Ron Kind - POLITICO

Congressional Leadership Fund is making a late play for Kind's House seat, which lurched to the right in the 2016 presidential election.

In this June 4, 2013 file photo, Rep. Ron Kind, D-Wisc., appears at a hearing on Capitol Hill in Washington. | AP Photo/Charles Dharapak

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National Republicans are launching a $2 million ad campaign against Democratic Rep. Ron Kind — a sign they see a fresh opportunity to flip his rural Wisconsin district.

Publisher: POLITICO
Twitter: @politico
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While you're here, how about this:

Report: Governor's advertising campaign was used to collect Alaskans' info - Anchorage Daily News

The office of Alaska Gov. Mike Dunleavy spent thousands of dollars on an advertising campaign last year that urged Alaskans to sign petitions for a larger Permanent Fund dividend, to cap state spending and repeal criminal justice reform, but those petitions never existed, an ethics investigator has concluded .

Instead, the ad campaign was used to collect Alaskans' names and contact information for the governor's office, wrote attorney John Tiemessen.

Publisher: Anchorage Daily News
Date: 2020-09-24T13:48:58.746Z
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As Quebec rolls out COVID-19 ad campaign, experts wonder if it will reach target audience -

MONTREAL — Quebec has begun rolling out a COVID-19 advertising campaign aimed at putting a human face on the deadly virus and reaching those who discount its severity.

The ads — the first of which was released Tuesday night — include testimonials of those impacted directly by COVID-19.

Francis explains the virus was contracted after chatting with a friend in a doorway. Three days later, symptoms set in: fever, fatigue and difficulty breathing, and now he's no longer able to work.

Publisher: HalifaxToday.ca
Twitter: @HalifaxToday
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Making the most of an insurance agency's Google ad campaign | Insurance Business

Mastering the art of advertising using Google AdWords can bring many benefits to an insurance agency, such as enticing potentially thousands of new prospects to your business. However, there are several important tips and tricks when using Google Ads that agencies need to be aware of before they dive into this advertising minefield.

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Perhaps most importantly, agencies need to measure and track their campaigns, and make adjustments as needed because Google Ads is not something that you can create and then just let run, explained Schroeder, noting, “It’s something that you have to pay attention to, so that you’re getting the best conversions and return on the investment you’re putting into it.”

Author: Alicja Grzadkowska
Twitter: @InsuranceBizUS
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Gross campaign uses former Pebble CEO's leaked statements in latest attack ad on Sen.

The words of former Pebble Limited Partnership CEO Tom Collier are the basis for a new Al Gross attack ad against Sen. Dan Sullivan, released shortly before Collier's resignation was announced .

On Wednesday, the Gross campaign released the ad against incumbent Republican Sullivan, using candid statements Collier made in recent secret recordings released by an environmental group as ammunition in his fight to unseat the senator.

Sullivan's office said Collier was lying in the videos and that the Gross campaign used Collier's words to "distort the truth" about the senator's position on the mine.

Publisher: Anchorage Daily News
Date: 2020-09-24T02:33:22.672Z
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