Monday, September 28, 2020

'Red flag': New info on HHS' coronavirus ad campaign triggers renewed outcry |

A massive ad campaign to quell Americans' coronavirus fears before the November election faced new criticism this weekend as new details leaked.

Politico reported new info about the $300 million effort Friday, including B-list celebrity involvement, funding shenanigans, and more questions about political motives. According to the Politico exclusive report , the campaign raises "every red flag I could dream of."

That's how Josh Peck, a former HHS official who oversaw the Obama administration's advertising campaign for HealthCare.gov described it.

Publisher: FiercePharma
Date: 2020-09-28T12:01:00-0400
Author: Beth Snyder Bulik
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Many things are taking place:

Matthew Williams's First Ad Campaign for Givenchy Is Here - Fashionista

From the moment  his appointment as creative director of Givenchy  was announced in June of this year, Alyx's Matthew M. Williams has been making his aesthetic stamp clear — even though customers have yet to see so much as a single sketch. 

So, what might we expect? Lots and lots of hardware — no shocker, considering Williams has made a name for himself on the strength of his accessories and streetwear design — including chains molded to look like subtle Gs and padlocks with "piercings" at the locks to make them customizable.

Publisher: Fashionista
Date: 2020-09-28T15:41:45Z
Author: Tyler McCall
Twitter: @Fashionista_com
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Steve Ballmer’s USAFacts airing $10M ad campaign during presidential debates to highlight

USAFacts , the nonpartisan, not-for-profit civic data initiative founded by former Microsoft CEO Steve Ballmer, is launching a $10 million ad campaign to illustrate the power of data and facts. The ads will air during the nationally televised presidential debates.

Ballmer founded Bellevue, Wash.-based USAFacts in 2017 in a nonpartisan effort to simply promote available government data.

The billionaire owner of the Los Angeles Clippers NBA franchise told The New York Times that as more money is spent on political advertising and the candidates, USAFacts wanted to "put some money into data in politics" and let people know that "there's data there, data that you can act on."

Publisher: GeekWire
Date: 2020-09-28T16:59 00:00
Author: https www facebook com kurt schlosser 12
Twitter: @geekwire
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Democratic super PAC launches $6.5M ad campaign against Graham | TheHill

Graham's vocal support for Trump has made him one of the top Senate targets for Democrats this cycle. Recent polling shows him in a statistical tie with Harrison, running substantially behind the president in the state. CBS News-YouGov polling released Sunday showed Graham at 45 percent to Harrison's 44 percent.

In the same poll, 46 percent of likely voters said the Senate Judiciary Committee chairman agrees with the president "too much," compared to 36 percent who said "about the right amount."

Publisher: TheHill
Date: 2020-09-28T10:06:10-04:00
Author: Zack Budryk
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Other things to check out:

Democratic Baltimore mayoral nominee Brandon Scott to show first fall election TV ad during

Democratic nominee for mayor Brandon Scott will start his general election television ad campaign during "Monday Night Football" as the Baltimore Ravens face the Kansas City Chiefs.

Scott, who emerged the victor among a crowded field of Democrats in the June primary, faces independent candidate Bob Wallace and Republican nominee Shannon Wright on the Nov. 3 ballot.

Wallace was the first to buy television advertising ahead of the general election when he ran spots during the Democratic National Convention in August.

Publisher: baltimoresun.com
Date: AAC9C18F70AC386BC4DCF4DDF9BF1786
Author: Emily Opilo
Twitter: @baltimoresun
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Daiya Foods Invites Consumers to 'Enjoy the Unexpected' with New Ad Campaign - Veg
Publisher: Veg World Magazine
Date: 2020-09-28T12:00:00 00:00
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‘Viral marketing’ takes on new definition as pandemic alters ad campaigns - Portland

“We couldn’t use any of it,” Murray said. “We took a look at it and said it’s not reflective of the time, but it’s also not reflective of what we wanted to say. We decided to set it aside and talk about what was happening with the pandemic.”

Organizations throughout Maine and the world have been forced to rethink how they represent themselves to customers now that the pandemic has altered consumer perceptions, priorities and values, possibly forever.

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Publisher: Press Herald
Date: 2020-09-28T08:00:32 00:00
Twitter: @pressherald
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Costa Launches New Ad Campaign - Cruise Industry News | Cruise News

Costa Cruises has returned to cruising in the Mediterranean with two ships and has now turned up its advertising push with a new campaign revolving around the sea.

The short film is already airing in Italy and Spain with the company's other main European markets set to follow shortly, Costa said in a statement.

Costa said, in its press release, the campaign "is the way that people of all ages are inevitably drawn to the sea, to the extent that we all look for that special vantage point for admiring it."

Date: 2020-09-28T13:28:36 00:00
Author: CIN Staff
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