Beganovich: Again, content is king - how is the brand investing into its content strategy so that when customers arrive to its channel the brand is actually providing something of value. For example, for a fitness equipment brand, how fun are your workout videos? Did you invest into your instructors so that the audience will use word of mouth marketing to tell their friends to tune in and in return purchase your equipment? Which influencers are you partnering with to showcase your brand?
While you're here, how about this:
SEO: How to Target High-demand Keywords (or Not) | Practical Ecommerce
Search engine optimization often has lofty goals, such as ranking on page one for a high-demand phrase. How can you reach a seemingly impossible objective?
The sites that rank on the first page of the search results are Google’s assessment of the best options.
Meeting your goal means pushing one of those sites off of the first page and taking its place. That means understanding what Google values for that phrase and then delivering it.
SuperATV Rides Ecommerce Wave, Boosts Average Order Value 13% by Focusing on Search &
By integrating search and merchandising technology from Searchspring, SuperATV positioned itself to take action quickly through the ecommerce boom, realizing a 52% increase in online revenue.
Selling its products direct-to-consumer and via Amazon and eBay marketplaces, SuperATV recently experienced a surge in new business during the COVID-19 outbreak, attributed to renewed consumer interest in outdoor activities. B2B sales also account for up to half of SuperATV's business, and its products are stocked in over 3,000 dealerships across the U.S.
Third of e-commerce brands to opt out of peak season campaigns | The Drum
One in three e-commerce brands are electing to forego peak season campaigns this year – a staggering change from last year when the proportion stood at just 6%. This comes despite 34% of consumers planning to up their spend this year. The chasm between e-commerce marketers' predictions and consumer intent is widening just as the all-important Black Friday, Cyber Week and Christmas sales period gets underway.
The findings are contained in " Peak Season 2020: predicting e-commerce patterns " by Yieldify and are based on responses from 400 US and UK e-commerce leaders and 2,000 consumers throughout August.
And here's another article:
Retail Ecommerce Ventures sees pandemic as 'opportunity', takes defunct brands online
As retailers continue to struggle amid the coronavirus pandemic, Retail Ecommerce Ventures is helping defunct retailers return online. Retail Ecommerce Ventures Co-Founder Tai Lopez joins The Final Round to discuss.
US Secretary of State Mike Pompeo on Tuesday backed talks between Greece and Turkey to resolve tensions in the eastern Mediterranean while announcing an enhanced US military presence in the region.
How eCommerce Is Helping Brands Build New 'Tribes' Online - B&T
eCommerce is no longer about buying and selling, rather it is now an exercise in creating deep connections with customers, argues Shaun Broughton, Director of Shopify Plus APAC, in this piece.
At a time in history when physical human connection is increasingly difficult, the need to feel 'connected' to others is more prevalent than ever before.
eCommerce businesses must get ready for peak 2020 - Essential Retail
The Covid-19 crisis has been a major distraction from business as usual as companies trading through multiple channels saw almost 100% of their orders go online. For many pure players, it felt like Christmas had come early, as a huge peak they were not expecting, apart from Easter and a couple of blips around Mother’s Day and Father’s Day, suddenly appeared.
The response, however, has been varied, with most rising to the challenge of getting orders out to customers, whilst at the same time building a safe and secure supply chain between the warehouse and the customer. It has not been easy and it has been expensive, but those who put their customers first and simply focused on getting orders delivered, have been the winners.
Mediacorp's Parminder Singh explains how to combine entertainment and e-commerce | The Drum
In Singapore, broadcasters and e-commerce platforms have been teaming up to keep customers engaged and excited during the pandemic. What can businesses elsewhere learn from their combination of shopping and showbiz?
This year, Alibaba-owned e-commerce platform Lazada honoured Singapore's National Day by staging a huge sale. Alibaba's use of holidays to anchor sales events has been well covered, but Lazada innovated this year by roping broadcaster Mediacorp into the action in an e-commerce alliance.
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