DEARBORN, Mich. — Amid a heated presidential election and polarizing protests over racial injustice, Ford Motor is betting there's still enough American pride to draw customers in with a new "buy American" ad campaign that touts the company's investments in the U.S.
The automaker on Thursday touted its American jobs and recent investments of about $1.5 billion as it launched the new campaign, called "Built for America," ahead of production beginning later this month of its next-generation Ford F-150 pickup at a plant in metro Detroit.
Were you following this:
Browns game to feature Cleveland restaurant as first in national ad campaign - cleveland.com
CLEVELAND, Ohio - During tonight's Browns game, there's going to be a guy named Beckham who's in the spotlight, who works hard, who believes in Cleveland.
We're not talking about Odell Beckham Jr. It's Greg Beckham, owner of Beckham's B & M Bar B Que .
* * *
"I told them, 'Yeah, I would be honored,' you know? Bud Light brings communities together and we've been bringing communities together for over 50 years. So … it was a blessing. I was humbled to have them honor me and pick me to be the first one."
GSK Consumer partners with Gay Times for LGBTQ+ inclusive ad campaigns | FiercePharma
GlaxoSmithKline wanted to add diversity and inclusion to its ad campaigns in the U.K. this summer—but properly. Not with redundant rainbows or hashtag platitudes just during Pride Month, but with marketing that rang true.
The GSK Consumer Healthcare marketing team partnered with Gay Times Group to put a modern-day diverse spin on some of its product marketing. The first two brand campaigns—for Sensodyne and Voltarol—feature LGBTQ+ community members and stories in digital films with relevant product messages.
Kajabi Tackles Imposter Syndrome in Hilarious New Ad Campaign: 'Get Out Of Your Own Way'
"In a world where imposter syndrome is such a heavy subject and natural barrier to success for many entrepreneurs, it's refreshing to open up the dialogue in a humorous tone to help ease and overcome the associated anxieties many face when starting an online business," said Orlando Baeza , Chief Marketing Officer, Kajabi.
"The Kajabi community is a tight-knit group who are incredibly supportive of one another and the topic of imposter syndrome is a regular discussion amongst the group," noted Linda Knight , Chief Creative Officer, Observatory. "Creatively, we wanted to demonstrate that Kajabi is accessible and relatable, and encourage entrepreneurs that they can do this and Kajabi can help."
While you're here, how about this:
Is Gucci Sharing Other TikTokers' Content An Ad Campaign For Themselves?
This is an excerpt from Please Like Me , BuzzFeed News' newsletter about how influencers are battling for your attention. You can sign up here.
Gucci's new video project for @tiktok will feature talents that took part in the #GucciModelChallange including @thvmxxs. Voice by @morganpresleyxo
This past week, Gucci has been sharing videos of people doing "The Gucci Model Challenge" to its own brand page . It's shared about nine separate TikToks so far, which have gained hundreds of thousands of views. One of them was heavily promoted by TikTok and has been viewed over 5.8 million times .
#ICYMI: Coping with COVID stress, Herzliah closed, new Legault ad campaign | Montreal Gazette
On the defensive as COVID-19 cases rise, Premier François Legault said Thursday that Quebec is doing as much as other provinces to control the pandemic. Read more.
* * *
The 50-pound Labernese was provided to the family by The Mira Foundation and is a companion to the family's young adult son, who has an intellectual disability and an autism spectrum disorder. Read more.
The Montreal public health department has ordered the temporary closing of Herzliah High School following a coronavirus outbreak of at least 15 students and one teacher in what appears to be the first shutdown of an educational institution in the province during the pandemic. Read more.
TriNet Unveils the Next Chapter of Its Award-Winning 'People Matter' Ad Campaign
This small Middletown company fights big ad fraud cybercriminals - Technical.ly Delaware
How lucrative? According to a 2019 Juniper Research study , advertising fraud is a $42 billion industry and growing.
“They really had a grip on it before anyone,” Adam Kaminski , digital marketing specialist for Anura, told Technical.ly . “Many people are what we call ‘unaware Adams'” — business owners who don’t recognize what’s happening as their ROI diminishes.
* * *
"It's a fraudster’s dream right now,” said CEO Rich Kahn . “There are no laws on the books against it.”
Happening on Twitter
Ford launches new 'buy American' ad campaign ahead of heated U.S. presidential election https://t.co/H3VfvsrOQO https://t.co/kPcqgIt5aO Lebeaucarnews (from Chicago) Thu Sep 17 21:03:04 +0000 2020
No comments:
Post a Comment