Wednesday, September 23, 2020

SENTINEL POLS: Congressman Jason Crow launches million dollar TV ad campaign - Sentinel Colorado

AURORA | Congressman Jason Crow's campaign announced a $1.2 million television ad buy Tuesday, signaling the final countdown to Election Day.

There are less than 45 days until ballots are due — Colorado ballots will start hitting mailboxes in mid-October — and it seems Aurora televisions will be filled with ads until then.

Crow unleashed a trio of ads focusing on his Army veteran status and work in Congress over the past two years. One ad focuses on the response to the COVID-19 pandemic , another on the environment and the third on affordable health care .

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Publisher: Sentinel Colorado
Date: 2020-09-23T13:57:09 00:00
Author: https www facebook com SentinelPolitics
Twitter: @SentinelColo
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Not to change the topic here:

Planned Parenthood launches ad campaign to oppose Trump pick to replace RBG

The political arm of reproductive-rights group Planned Parenthood is launching its first ad against pushing ahead with nominating a Supreme Court justice to replace the late Ruth Bader Ginsburg.

With just under 45 days until Election Day, super PAC Planned Parenthood Votes told CNBC on Tuesday that the ad will be part of a much broader fight against President Donald Trump and Senate Republicans. The ad is titled "Protect Justice Ginsburg's Legacy Protect the People's Seat."

Publisher: CNBC
Date: 2020-09-22T19:21:37 0000
Author: https www facebook com CNBC
Twitter: @CNBC
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Ohio county health department accused of promoting unsafe sex with ad campaign | Fox News

The agency purchased coasters to hand out in bars and restaurants that read, "We’re here in case you have too much fun tonight!"

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"We know that reproductive health and wellness services in general stimulates a lot of different opinions but our public followers took the words out of context and not as a tool to bring attention and awareness to a certain population that would benefit greatly from our services and who may not receive any other kind of medical care otherwise," The health department's director of administration and support services, Kay Conley, told FOX News.

Publisher: Fox News
Date: 2020-09-22
Twitter: @foxnews
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Harry's honors men who buck the norm in biggest ad campaign yet | Marketing Dive

Not the Same is Harry's first ad campaign since its merger with Schick owner Edgewell was blocked by the Federal Trade Commission in February over antitrust concerns. Since then, the compay has used the past seven months to ramp up distribution in big box stores Target and Walmart — a timely retail strategy as the coronavirus pandemic pushed marketers to trim media spending and is driving consumer packaged goods sales .

Harry's established its brand in its early days with messaging that challenged notions of toxic masculinity. In February 2018, the direct-to-consumer shaving company debuted a three-minute short film titled "A Man Like You" that depicts an alien who lands on Earth and ask a young boy to help him learn how to be a man. The boy realizes how rules imposed on modern men are often outdated and limiting, and the film closes with the line, "The truth is, there's no one way to be a man.

Publisher: Marketing Dive
Date: 2020-09-21
Author: Natalie Koltun
Twitter: @marketingdive
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Check out this next:

IKEA Used a CGI 'Influencer' as the Model for Its New Ad Campaign

Knowing that this is a half-real person might take a bit of the “magic” out of it, but it still represents a curious “next step” further away from genuine photography and videography for IKEA. In 2014, they were already using CGI “photos” of furniture; in 2020, they don’t even need real people anymore.

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Publisher: PetaPixel
Date: 2020-09-22T16:40:00 00:00
Twitter: @petapixel
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Trump's Crime and Carnage Ad Blitz Is Going Unanswered on Facebook | The Marshall Project

To understand how Republicans and Democrats are using criminal justice issues to reach voters, The Marshall Project analyzed hundreds of thousands of political campaign advertisements on Facebook from December 2019 to this month. Arguably the most powerful political messaging platform in history, Facebook allows candidates to micro-target tailored messages to demographic groups and even to individual voters by name.

After being hammered by Trump and other Republicans as a puppet of antifa and the "radical left," in recent weeks Biden has begun to shift his strategy , making some mention of criminal justice issues in ads on television and social media.

Publisher: The Marshall Project
Date: 2020-09-23T09:45:00Z
Twitter: @MarshallProj
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BetMGM signs up Jamie Foxx for new ad campaign | iGaming Business

BetMGM, the betting and igaming joint venture between GVC Holdings and MGM Resorts, has announced that Oscar-winning actor and singer Jamie Foxx will star in its new advertising campaign.

Foxx will become the face of BetMGM's The King of Sportsbooks campaign, which will promote the offering to players across the US.
Jamie Foxx

He will star in a number of traditional and social media adverts for BetMGM, including a video ad based around the Fountains of Bellagio in Las Vegas, Nevada.

Publisher: iGaming Business
Date: 2020-09-23T08:58:01 00:00
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With heart-wrenching ad campaign, Quebec hopes to drive home gravity of COVID-19 pandemic | CBC

The spotlight is on a man in his 50s — Francis, a former general contractor — staring straight into the camera. He is breathing through a tube in his throat.

Francis begins to tell his story: he believed he was in great shape until COVID-19 hit him hard and left him with the aftermath of a tracheostomy.

"I was at a friend's house. We were chatting in the doorway — nothing more mundane than that," he says in French. "Believe me, COVID-19 is serious."

Publisher: CBC
Twitter: @cbc
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