NEW YORK , Sept. 15, 2020 /PRNewswire/ -- This week, EmblemHealth launched "New New York," a brand advertising campaign featuring original photography by humanitarian photojournalist Peter Turnley . EmblemHealth has provided New York families with quality, affordable health coverage for more than 80 years and has seen its members through pivotal moments in the city's history.
"EmblemHealth's history is rooted in resilience, just like New York . Now more than ever, the protection we offer is critical to the health of our members and our communities," said Karen Ignagni , President and CEO of EmblemHealth . "The spirit of New Yorkers was the inspiration for our campaign. With the launch of our outdoor advertising this week, we've turned New York's streets into a photo gallery and love letter to a city that has endured."
While you're here, how about this:
New National Ad Campaign Targets 2020 Battleground Voters on Paid Leave
The campaign will run through September as voter registration deadlines and early voting approach in states across the country. The national digital buy will be complemented by a flight of television ads in North Carolina , Iowa and Arizona .
"Working families desperately need a new normal, which is why we're launching the first-ever national ad campaign focused on educating and persuading voters in battleground states. We know paid leave can be a winning issue and this campaign puts the issue front and center for voters and candidates alike," said Katie Bethell , Founder and Executive Director of PL+US Action.
Michigan launches coronavirus ad campaign as cases rise in college towns
The Michigan Department of Health and Human Services is launching a new statewide advertising campaign Monday promoting the use of face masks and getting tested for COVID-19 just as the coronavirus is showing new signs of spread in college towns.
The state is spending $5 million in federal funds on the "Spread Hope, Not COVID" campaign emphasizing the need for continued mask wearing in public, social distancing, testing and quarantining to curb the spread of the novel coronavirus.
Nyack's 'Visit Nyack' Ad Campaign Tailored For COVID Era | Rockland County
Nyack has for years actively understood that it is an asset to be marketed for tourism. The charming Victorian village on the banks of the Hudson River has a strategic mix of restaurants, shops, culture, sports, and physical beauty to make it a destination.
Given the fiscal challenges affecting all levels of government we are grateful that we were still able to provide Visit Nyack the largest tourism grant award in the County,” said County Executive Ed Day. “The closure of Rockland, NYS and much of our country due to COVID-19 forced a constricted timeline for tourism related promotions and as such we had to reevaluate the original grant award.
Other things to check out:
Olay Takes on the STEM Education Gap in Latest Ad Campaign
Last week while flipping through the pages of beauty magazine Allure, I came across an ad that stopped me in my tracks. It was a blank white page with simple black text stating, "99 percent of readers won't understand the following pages because of the increasing gender gap in Science, Technology, Engineering and Mathematics (STEM) fields."
Over the next few pages, four separate ads highlighted successful women in STEM careers across industries. Each featured an equation or code that, when solved or translated, gave more information on the current gender gap in STEM fields. (The solution to each puzzle was included on the bottom of the page for the 99 percent of us who couldn't solve it.) Every ad in the series ended the same way: the Olay logo, followed by the words "Face the STEM Gap".
Greenville woman featured in nationwide ad campaign
Alyssa Dizek works at the General Electric turbine plant in Greenville. The company featured her in its National Purpose campaign Sunday evening, which is a new initiative to highlight the work from General Electric employees during the pandemic.
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"We're doing the same work that we've always done for the past two years, but it just puts it in a whole new perspective and it's just really humbling and it's a proud thing to be a part of," she said.
Trump launches eight-figure ad campaign in battleground states – Ballotpedia News
September 15, 2020: Donald Trump is launching an eight-figure ad campaign focused on the economy. Joe Biden is campaigning in Tampa and Kissimmee.
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"A flip is also more plausible if you consider history. Texas is in the long process of realigning — again. It did so from the 1960s through the 1980s, culminating in 1994 with George W. Bush winning the governor's mansion, much of it the result of Midwestern Republicans moving to the Texas suburbs. The same process is happening again but in reverse, from the early 2000s to today, from Republican to Democrat.
Biodiesel Magazine - The Latest News and Data About Biodiesel Production
Last year, NBB's advertising campaign saw nearly 345,000 engagements and 13.6 million impressions across various platforms. The 2020 campaign features new ad creative that highlights NBB members and Next Generation Scientist for Biodiesel members.
"I'm excited we are able to highlight a handful of our hardworking members and industry stakeholders as part of the effort this year," Little said. "The unique stories of the individuals within our industry are one of the things that make it great. These are some of the most passionate, innovative, hard working individuals, brought together by a common goal -- bringing better, cleaner fuels to American consumers."
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