As the CEO of two digital marketing firms, I've managed PPC marketing campaigns for years. For nearly a decade, I've refined our Facebook ad campaigns to maximize our return on investment (ROI) and make our ads convert for our clients, even in a crowded and competitive market. In this article, I'll discuss some of my top tips and tricks for designing a Facebook ad campaign that generates leads and pads your bottom line.
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Although each ad type has the potential to convert, I'm finding that mobile-optimized video is quickly becoming one of the most effective mediums for social media advertising. With that said, the best Facebook ad strategy is one that incorporates as many ad types as possible. A diversified approach will ensure that you create the largest number of impressions possible. However, be sure to include video content to capitalize on its high engagement rate.
Quite a lot has been going on:
County Says ... is a Joint Campaign With a Blunt Message | ARLnow.com
“Despite the fact that marijuana is legalized in many states, marijuana still poses many health risks including the risk for addiction,” the page says. “The surgeon general has put out a warning related to marijuana use – specifically related to the risks of marijuana use during adolescence.”
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Larrick said the campaign was not launched in response to the impending decriminalization of marijuana in Virginia.
Outside groups help Biden close the digital ad gap with Trump on Facebook
High-powered super PACs are helping presumptive Democratic nominee Joe Biden make up ground on social media against President Donald Trump , who has dominated online advertising since he took office.
The Trump campaign outspent Biden $18.5 million to $11.2 million on Facebook ads since the start of 2020, according to new online ad data published on OpenSecrets’ presidential profiles in partnership with the Wesleyan Media Project . But outside groups spent $9.1 million backing Biden and just $2.8 million boosting Trump, giving the Republican only a slight spending advantage on the nation's largest social media platform this year.
Yuyu Pharma Signs Contract for Baseball Field Ad Campaign
SEOUL, South Korea , May 28, 2020 /PRNewswire/ -- Yuyu Pharma (CEO Robert Wonsang Yu , KRX 000220), a Korean pharmaceutical company, recently signed an advertising contract with the Korea Economic Daily, which holds the advertising business rights of the Jamsil Baseball Stadium in Seoul . As part of the new ad campaign, Yuyu Pharma's logo will be painted along the first base line at the stadium and will be visible during televised games.
Jamsil Baseball Stadium, founded in 1980, is the home of Korean professional baseball as well as the home stadium of the Doosan Bears and LG Twins, two popular Korea Baseball Organization (KBO) League teams.
While you're here, how about this:
Virginia Beach begins ad campaign to attract summer tourists | Business | newsadvance.com
Victoria Faughnan, right, and Evelyn Faughnan, play in the surf on the oceanfront, Friday, May 22, 2020, in Virginia Beach, Va. Virginia Gov. Ralph Northam lifted restrictions and opened the beachfront beginning Friday.
VIRGINIA BEACH, Va. (AP) — Virginia Beach has launched an advertising campaign aimed at attracting visitors from nearby cities as officials look to restart tourism amid the coronavirus pandemic.
Virginia Beach's visitors bureau was set to begin circulating a campaign to potential tourists, including those from 10 cities deemed within driving distance of the resort area, including Richmond, Virginia; Philadelphia, Pennsylvania; Charlotte, North Carolina; Baltimore and Washington, among others, WAVY-TV reported Monday.
Nonviolence campaign calls on Rochesterians to keep the peace | WXXI News
Listen
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billboards encouraging Rochester residents to make individual choices to keep the peace during the ongoing public health crisis. WXXI's Noelle Evans has more:
The Gandhi Institute for Nonviolence has launched an ad campaign on buses and billboards encouraging residents to make choices to keep the peace during the ongoing public health crisis.
Miller said the signs are designed with open-ended sentences because there's no one-size-fits-all answer to individual struggles.
Kelly Loeffler ties Doug Collins to Stacey Abrams in new ad campaign - Axios
Why it matters: While Abrams is a popular figure among Democrats nationally as well as in Georgia, Loeffler is betting Abrams will be a lightning rod for the Republican contest.
Mondaire Jones Airs First TV Ad in Campaign for NY-17 | Tarrytown, NY Patch
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