Online retailers spend a full 76% of paid search budget on Shopping Ads. Yet, studies have shown that nearly half that spend is wasted.
One simple change may be all it takes to eliminate ad spend wastage in your Google Shopping campaigns.
On May 20, I moderated a sponsored Search Engine Journal webinar presented by Jeff Deutsch, Marketing Director at Longtail UX .
Deutsch shared how optimizing your landing page and improving online shopper experience from Google Shopping Ads can boost your conversions.
Other things to check out:
Best Online Marketplaces for Ecommerce Beginners - Business 2 Community
Location , location , location ! The three most important factors for brick-and-mortar retail success are just as relevant for ecommerce. In other words, where you sell online matters. So, it's important to make sure you're using the right marketplaces.
But there is no single "best" online selling channel; it depends on your business model, product lines, target customer group, and marketing efforts. Amazon's the biggest, sure, but also has the most competition, whereas Etsy has a fraction of their traffic, but it's all niche customers so niche sellers thrive there.
The Best eCommerce Marketing Strategies to Boost Sales in 2020, According to eCommerce
eCommerce retail sales are estimated to reach $6.54 trillion in 2022. eCommerceCompanies.com shares key marketing strategies to help businesses generate higher traffic and sales.
NEW YORK , May 26, 2020 /PRNewswire-PRWeb/ -- eCommerce retail sales are predicted to grow by up to $6.54 trillion in 2022.
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Quality, relevant and valuable content like guides and tips engage web users and create meaningful relationships that result in increased traffic.
B2B Ecommerce That Doesn't Break the Bank | Practical Ecommerce
Covid-19 is forcing a dilemma on many B2B merchants. They realize a robust ecommerce presence is critical to long-term viability. But they are understandably hesitant to spend money amidst the pandemic on meaningful digital upgrades.
It doesn’t have to be one or the other, however. B2B sellers can invest in ecommerce and preserve cash.
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1. Use built-in functionality. B2B ecommerce platforms have matured. Sophisticated, pre-built functionality has long been available for B2C sellers. B2B sellers can now enjoy many of the same features — avoiding development time and expense.
Were you following this:
Amazon Kindle, Echo Groups Test COVID-19 Tech To Keep Ecommerce At Full Speed 05/26/2020
Amazon’s hardware group responsible for the Kindle e-reader and Echo Smart speaker is hiring engineers to work on its COVID-19 testing initiative.
Lab126, which GeekWire explains has been tasked with helping to keep Amazon fulfillment centers safe, has several job listings for mechanical design engineers to investigate and introduce new technology and methods to improve the quality and the efficiency of COVID-19 testing.
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The hope is that testing will keep employees safe and distribution centers operational. “I think everyone is trying to get testing,” Olsavsky said. “It's not readily available on the scale that we needed to test our scale of employees.”
New faces of e-commerce – Gadget
What do Ubuntu, gin and WhatsApp have in common? Aside from some feel-good vibes, they are also examples of eCommerce trends that will be a bigger part of our future.
In Latin America eCommerce accounted for 34% of business before the pandemic. During March and April 2020, it grew by 50% with 80,000 new eCommerce outlets.
The global view our international network affords us is always fascinating, but let's come back home and look at the key eCommerce trends that are developing in South Africa. These are worth knowing and understanding to level up your eCommerce offering for a changed world.
Four Reasons why the next gen eCommerce platform is critical post-pandemic
The recent pandemic has forced both consumers and retailers to abandon bricks-and-mortar stores and transact online, but many brands were ill-prepared for the sudden influx of shoppers on their platforms.
As sales events were moved online, sites crashed or slowed down, many shoppers abandoned their efforts as platforms were not mobile optimised or took too long to load, causing significant churn. This cost businesses money, at a highly volatile time when they could ill-afford it.
Numerator First to Quantify Acceleration of eCommerce: Ice Cream, Canned Foods, Frozen Foods now
CHICAGO , May 26, 2020 /PRNewswire/ -- Numerator, a data and tech company serving the market research space, has now quantified the rate at which eCommerce has accelerated for specific CPG categories during COVID-19. For the first time, brands and retailers can understand the step-change in pace with which consumer households turned to eCommerce solutions to meet their shopping needs. This is essential insight as brands seek to forecast 2nd half inventory and allocate marketing spend.
Happening on Twitter
The rumor pretending our e-commerce database has been hacked is false. Your privacy is our top priority. Here's o… https://t.co/TGBeYwxyjw Ledger (from Paris, Vierzon, San Francisco, New York, Hong Kong) Mon May 25 19:58:07 +0000 2020
As promised we want to keep you regularly updated regarding the supposed data breach of our ecommerce database. We… https://t.co/2NGJtjnWj1 Ledger (from Paris, Vierzon, San Francisco, New York, Hong Kong) Mon May 25 08:59:30 +0000 2020
Today we're kicking off the Wix eCommerce School: A series of live training sessions where you'll get resources & e… https://t.co/khOIV4u8Rr Wix (from We're everywhere!) Tue May 26 12:01:00 +0000 2020
How #COVID19 is fuelling the growth of the stay-at-home economy #StayHome https://t.co/FqOQ2ipQ8l https://t.co/7cjJM2zzqm wef (from Geneva, Switzerland) Mon May 25 15:30:28 +0000 2020
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