Even before the pandemic arrived, acquisition channels and costs were on the top of mind for a lot of direct-to-consumer brands. Since they can't rely on exposure through big retail chains and online marketplaces, they have to find their own ways to reach customers while staying cost-effective. A lot has changed in the world over the last few months and one of those is the marketing space for brands.
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No matter what channel is used, the key is to find the right way to communicate with customers, especially during an ongoing pandemic and subsequent economic crisis. Striking the right balance between acknowledging the hardships people go through and focusing on the positives is a hard task.
Other things to check out:
Ingles employee makes masks for co-workers and customers | WLOS
Tangoe Ramps Up Automation Capabilities to Help Customers Save | Business Wire
"Even in a booming economy, enterprises must look for opportunities to create efficiencies and trim unnecessary spending, but it becomes even more critical during times of economic uncertainty," said Brandon Henning, Chief Product Officer at Tangoe. "The average enterprise receives more than 300 invoices each month. Automation is one of the most effective ways for an organization to track down hidden costs and manage expenses.
Restaurants Reopen, Customers Cautious – NBC Connecticut
Meg Sautter and her group of friends were the first to line up to dine out at the Rooster Company in Newington Wednesday.
The restaurant's chef-owner, KC Ward, said he missed the bustle around his business for the last two months.
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"There's been that element that's just been missing that I'm just so eager to get back to," Ward explained.
Tim Jorel, the owner of TJ's on Cedar in Newington, said he caters to the work crowd at lunch, so he only served six tables Wednesday. However, he added that he had 15 reservations for dinner.
Quite a lot has been going on:
Repair services expect spike in customers, warn of delays and changes to stores
TORONTO — Canadian technology and repair shops are anticipating a steady stream of customers lugging computers, phones and other devices as they open more of their stores.
They expect Canadians spending more time at home and online ended up with cracked screens, broken ports, finicky software and devices on the fritz.
Now that stores are reopening slowly in many provinces, those consumers will get their chance to revive their devices, but retailers specializing in repairs are warning the process could look very different and take a lot more time than it once did.
Lowe's CEO says its DIY customers gave it an edge during pandemic
Lowe's Chief Executive Marvin Ellison said its large base of DIY customers has helped the company pick up sales, even as the coronavirus pandemic slowed down construction and renovation projects.
In an interview with CNBC, Ellison attributed the company's strong first-quarter performance to those customers' upgrading appliances, buying paint and checking off their to-do list of home repairs.
Many Napa Valley restaurants reopen, to few customers - Los Angeles Times
Mauro Pando, owner of Grace's Table in downtown Napa, began offering customers the opportunity to dine inside in the morning, but only six patrons wanted to be seated at a table. The restaurant is also doing takeout.
"Confidence is something we need to build in the community," Pando said, wearing a mask and standing at the restaurant's entrance. "It will be a slow return."
To keep patrons six feet apart, he removed 17 tables and their chairs. They were loaded in the back of his navy blue pickup parked on the street.
RRD Produces Face Shields to Protect Customers and Communities | Business Wire
"A point of pride at RRD is our ability to be nimble and shift operations to address the changing needs of our clients," said John Pecaric, President, RRD Business Services. "As businesses begin to ramp up, their number one need is to keep employees and customers safe. RRD has been able to address that need by converting some of our existing packaging equipment to produce face shields for companies seeking to protect their essential workers."
Happening on Twitter
Bob Chapek, Chief Executive Officer of The Walt Disney Company, today announced that Josh D'Amaro has been named Ch… https://t.co/QAdAAE4Ir4 WaltDisneyCo (from Burbank, CA) Tue May 19 01:43:06 +0000 2020
Buyer beware? What to know about direct-to-consumer antibody tests. https://t.co/wRmWBtEUk3 ABC (from New York City / Worldwide) Wed May 20 22:47:14 +0000 2020
How Rebecca Campbell Rose From Local TV to Become Disney's New Streaming Boss https://t.co/AYwUSaGEp9 Variety (from Los Angeles, CA) Wed May 20 15:15:45 +0000 2020
"The @USDOT has not enacted meaningful consumer protections on aircraft seating, masks, health screening, flight re… https://t.co/yXqe92ADDB CRAdvocacy (from Yonkers, NY) Wed May 20 16:00:02 +0000 2020
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