Netflix is launching a new advertising campaign that shines a light on the industry’s hardest-hit workers.
The streaming service is rolling out new ads around Los Angeles on Tuesday morning that spotlight crewmembers from its various shows and films. The spots run May 19-31 in various locations around Los Angeles county, including 17 billboards and more than 100 bus shelters. The ads will include faces and names of select crewmembers, along with a hopeful message: “You will work in this town again.”
Other things to check out:
Rosendale recycles campaign ad for House race in Montana - Roll Call
Initially, it looked like the first socially distanced campaign ad of the cycle. But I knew I had seen those well-spaced Montanans before .
Montana Republican Matt Rosendale is on the air with a 15-second television ad in the Billings market, according to Kantar/CMAG, ahead of the June 2 primary. Rosendale, the state auditor, is a top contender for the open seat being vacated by Republican Rep. Greg Gianforte, who is running for governor, again.
"Liberals are fighting President Trump on illegal immigration," Rosendale says in the ad, seated in a circle of supporters. "They push for amnesty. They protect sanctuary cities. I stand with President Trump, and we'll build that wall."
Rikako Ikee Embraces Her Recovery Look For Inspiring Ad Campaign
While the inspiring teen is still recovering, she is serving as a source of inspiration, not afraid to show the world how she has changed physically and mentally through the adversity.
In her SK-II campaign photo appearing on her personal Instagram, Ikee said, “Today, I will show you myself like this for the first time.
“These days, people around the world are having a tough time with all the anxiety,” she said. “I’ll be happy if this message gives even a little hope for my fellow athletes and anyone battling similar hardships.”
Ford signals a return to auto production in a new ad campaign
Ford Motor is out with a new ad campaign, highlighting the company's work building equipment for health-care workers and indicating that's is ready to resume auto production.
Three new ad spots, which share the "Built for America" message, show the automaker developing medical supplies, including respirators and ventilators. The company is readying for a phased restart to North American vehicle production on Monday after its plants were shuttered in late March due to the coronavirus.
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Retail asks Congress for help in national TV campaign | Ad Age
Retail sales plunged another record amount in April, and even though some stores are beginning to reopen, retailers are worried. The pandemic has already pushed long-struggling retailers such as J. Crew, J.C. Penney and Neiman Marcus into bankruptcy—to avoid further carnage, one group is asking for help.
The International Council of Shopping Centers, which represents 70,000 members including mall operator Simon Property Group, is airing its first national broadcast campaign. Called "Your Business," the 30-second spot highlights the plight of the restaurants, retailers, hair salons and fitness clubs that exist in malls in the U.S.
Pandemic Disproportionately Affecting the Health of Men, New Ad Campaign Declares - EIN News
Most countries report men are more likely to die from COVID. A new ad campaign highlights the equally serious mental health effects on men of severe isolation.
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$1.3 billion and counting: where presidential ad campaign spending stands right now | Ad Age
Editor's note: This post includes spending data analysis by Ad Age Datacenter Director of Data Management Kevin Brown. Scroll down to see the charts.
Advertising outlay on the 2020 U.S. presidential campaign has hit $1.3 billion, with Democrats outspending Republicans by a rather astonishing factor of 10-to-1.
The $1.3 billion total, which includes TV and radio advertising as well as digital spending across Facebook and Google brands, comes to us via the latest Ad Age Campaign Ad Scorecard analysis—an ongoing project led by Ad Age Datacenter Director of Data Management Kevin Brown in partnership with Kantar/CMAG. The figure tracks spending from Jan. 1, 2019, through Election Day 2020, including any advance purchases of ad space that had been booked by May 11.
National Lottery ad highlights £600m coronavirus support | Campaign US
The National Lottery is showcasing the positive impact that its £600m relief fund is having around the country by supporting people affected by Covid-19.
The ad, by Adam & Eve/DDB, highlights the Youth Sports Trust, Intercultural Youth Scotland and Northern Ireland’s Dungannon Multiple Sclerosis Support Group. The projects have been launched as part of Camelot’s repurposed fund to help those impacted by the current crisis.
Happening on Twitter
Netflix is launching a new advertising campaign that shines a light on the industry's hardest hit workers https://t.co/0I9UvfL2Is THR (from Hollywood, CA) Tue May 19 15:00:19 +0000 2020
Look out Netflix! #HBOMax launches next week with a MASSIVE roster of movies, including Joker, Singin' in the Rain,… https://t.co/TrS7lHXKLB ComicBook Tue May 19 13:46:28 +0000 2020
Netflix Launches Ad Campaign Spotlighting Out-of-Work Crewmembers (Exclusive) https://t.co/dFwbEY3oEv TheLiveFeed (from Hollywood, CA) Tue May 19 15:02:32 +0000 2020
2008: Spotify launches 2007: Netflix steaming launches 2003: Ben Affleck discusses the future of music and tv… https://t.co/lAD7EYd6v6 JonErlichman (from IG: @jonerlichman) Sun May 17 00:35:17 +0000 2020
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