Tuesday, May 26, 2020

Virginia Beach begins ad campaign to attract summer tourists | WSET

Publisher: WSET
Date: 2020-05-26T11:40:27 00:00
Author: The Associated Press
Twitter: @https://www.twitter.com/abc13news
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In case you are keeping track:

ACLU of Maryland launches ad campaign against the Baltimore Police surveillance plane program -

The American Civil Liberties Union of Maryland has launched an ad campaign against the controversial Baltimore Police surveillance plane that began flying last month.

But the ACLU and other critics have fought against the project, which has been untested anywhere else. They argue the planes are an invasion of privacy, unfairly target minority neighborhoods that are already over-policed, and should not be operated by a police department that continues to reel from fallout of one of its largest corruption scandals in history and under a consent decree with the U.S. Justice Department.

Publisher: baltimoresun.com
Date: AAC9C18F70AC386BC4DCF4DDF9BF1786
Author: Jessica Anderson
Twitter: @baltimoresun
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15 Tips for Running a Successful 'Traditional' Ad Campaign for Your Local Market - Small Business

Despite the overwhelming preference for digital media among modern marketers, traditional advertising methods are still being implemented today and driving great results. Newspaper, TV and radio spots can offer tons of potential for businesses looking to reach a local market — if they're used the right way. -->

To help with your next traditional media campaign, we asked members of Young Entrepreneur Council (YEC) the following question:

"What is an important thing to remember when planning a radio, TV or newspaper ad specifically for your local market? Why should business leaders keep this element in mind?"

Publisher: Small Business Trends
Date: 2020-05-25T16:00:00 00:00
Author: http www facebook com theyec
Twitter: @smallbiztrends
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Škoda Uses Tiny Replica Cars to Shoot Its Latest Ad – Adweek

If the coronavirus crisis has shown the advertising industry anything, it’s that creativity can rise above even the biggest challenges. With on-set film production on hold, Škoda has become the latest brand to create and shoot an international ad campaign remotely from home.

Created by agency Optimist with production company Halal, the campaign, which includes four short films, strikes a different tone to what has come to be expected from car brand advertising.

Date: 2020-05-26T14:15:17-04:00
Twitter: @adweek
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Many things are taking place:

Faculty union launches ad campaign opposing anticipated CUNY adjunct and part-time staff layoffs

A union representing over 30,000 CUNY faculty and staff launched a television and digital ad campaign on Monday opposing the possible layoffs of thousands of adjunct faculty and part-time staff working in the city public university system.

The novel coronavirus has disproportionally impacted poor communities of color in New York City, according to city data released in April, which revealed that Black and Hispanic New Yorkers die of complications caused by the virus nearly twice as much as white New Yorkers. The striking difference reflects long-time health and wealth disparities, Mayor Bill de Blasio said in a press conference a day before the preliminary draft of the findings were released.

Publisher: amNewYork
Date: 2020-05-25T20:45:16 00:00
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Tillis campaign releases first general election TV ad emphasizing 'humble' roots | TheHill

"I grew up with strong parents and humble people in humble places, and I take a little humility to the U.S. Senate, where it's in short supply," Tillis says in the ad.

"My job is fighting for your job. We will build this economy back, and I'll remember who needs it the most," he adds.

The ad is backed by a media buy totaling more than $750,000, the campaign said. It will run statewide on digital platforms and television in the Raleigh, Charlotte, Greensboro, Greenville and Wilmington media markets.

Publisher: TheHill
Date: 2020-05-26T14:44:45-04:00
Author: Rebecca Klar
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IP Issue-Spotting: Common Themes in Recent Ad Campaigns

We are noticing a common theme in advertising: recent commercials, web pages and social media include a series of still images of essential workers, or short videos submitted by the companies' own clients. In case your company decides to feature similar elements in its promotional efforts, here is a short list of frequently-encountered intellectual property issues you may wish to address prior to launching the campaign:

When economic circumstances are challenging, intellectual property owners and individuals may be more likely to take action to protect their rights of publicity, their brands and works of authorship. Use the above strategies to minimize the risk of accusations, and keep your brand top-of-mind from afar.

Publisher: The National Law Review
Date: 5493B547C0AB527FF4CF8C4D0127302A
Reference: (Read more) Visit Source



GFO releases new ad campaign | Farms.com

Grain Farmers of Ontario (GFO) has released a new campaign designed to show the lack of government support for grain producers during the COVID-19 pandemic.

The ad, titled “Canada’s Food Supply Chain is Breaking,” outlines how farmers are being asked to shoulder more risk and go further in debt while other industries are receiving financial assistance amid the global crisis.

* * *

The organization surveyed its members just over a month ago. The results showed great concern for the viability of family farms without proper support from the provincial or federal governments.

Author: Base
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