Friday, May 15, 2020

‘Geriatric,’ ‘China’s Puppet’: Trump Campaign Unleashes Ads Attacking Biden - The New York Times

The negative ads attacking Joseph R. Biden Jr. on Facebook pages and television screens are as relentless as they are varied, as if plucked from a vintage Trump rally rant: Some make unfounded inferences about his mental state, saying "geriatric health is no laughing matter." Others paint the presumptive Democratic nominee as "China's puppet."

It's the first wave of a long-promised campaign of attack ads from the Trump campaign, revealing a re-election effort eager and unafraid to plunge into negative advertising to try to define the president's general-election opponent early in the race.

Date: 2020-05-15T18:45:23.000Z
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Other things to check out:

Cory Gardner kicks off TV ad campaign in Colorado's US Senate race, highlighting pandemic

The Republican hailed the latest aid bill headed to President Trump. "We'll continue to make sure that this Manhattan Project funding that we put into testing achieves what we need — and that is a ubiquitous, low-cost, rapid test that's available everywhere in first aid kits and 7-Elevens."

Publisher: Colorado Politics
Author: Ernest Luning Colorado Politics
Twitter: @colo_politics
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Trump's Ad Team Blitzes Biden, Spending Millions to Define Him Early in the Race - The New York

The first wave of long-promised negative ads from the Trump campaign began this week in caustic form, flooding Facebook pages and television screens in swing states with harsh messages that make unfounded inferences about Joseph R. Biden Jr.'s mental state and paint the presumptive Democratic nominee as too friendly to the Chinese government.

In May alone, the Trump campaign has spent or reserved about $7 million on television airtime in local markets, fueling negative ads that repeat xenophobic tropes regarding the Chinese origin of the coronavirus, and unearth positive comments Mr. Biden has made about China in the past.

Date: 2020-05-15T00:11:33.000Z
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New Amazon Ad Reports and Campaign Structuring Now Available Only From Sidecar

Sidecar for Amazon is powered by advanced AI and natural language processing. The solution helps retailers apply data-driven strategies and proven best practices to drive significant revenue from Amazon Sponsored Products, Sponsored Brands, and Display Ads. Sidecar’s technology automates manual management, streamlines reporting, and leverages the company’s marketing expertise to unlock new opportunities for retailers on the Amazon Advertising platform.

Retailers and brands have seen measurable gains in performance and profitability on Amazon ads since Sidecar debuted its solution last September. Sidecar customers on average realize increases in ad (67%) and marketplace (13%) revenue, while boosting conversions by 12% and lowering ACoS (Advertising Cost of Sale) by 20%.

Publisher: MarTech Series
Date: 2020-05-14T22:22:41 05:30
Twitter: @MarTechSeries
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In case you are keeping track:

Trump campaign launches ads questioning Biden's age, fitness | TheHill

The ads asked if the former vice president, 77, is "too old" to be elected president and saying, "geriatric mental health is no laughing matter."

* * *

New Trump Facebook ads go hard at Biden over his age: "Too old?" "Old & out of it"

One ad mockingly depicts Biden in what looks like a nursing home needing to be fed ...

What a time to use a nursing home to mock someone pic.twitter.com/uYxy1CbrDv

While Republicans have grumbled about Biden's age and highlighted verbal gaffes and technical difficulties during his events, the Trump campaign's ads mark the first time it has used ads to explicitly target his overall fitness.

Publisher: TheHill
Date: 2020-05-14T18:06:41-04:00
Author: Tal Axelrod
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Skyview Networks Pushes Ad Tailored Campaigns - Radio World

According to the company these include: targeting individual messages to a particular region, market or states; target different messages in the company's lineup of news, music and sports programs; air multiple advertisements to a specific market, state or region

A release explained, "advertisers can benefit from tailored campaigns that target customers not only in the reopened regions of the economy, but down to the individual market level."

Publisher: Radio World
Date: 2020-05-15T18:20:42 00:00
Twitter: @Radioworld_News
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Coronavirus NYC: City launches ad campaign about COVID-19 related syndrome in children - ABC7 New
Publisher: ABC7 New York
Date: 2020-05-13T19:08:31.000Z
Twitter: @ABC7NY
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Ford's New Ad Campaign Spotlights Company's Role In U.S. Economy

Ford is leading the auto industry's pivot into more hopeful marketing amid Covid-19, with a new fleet of ads that break today depicting the automaker as a resourceful, resilient company that cares about its employees, dealers and customers and is an important cog in a U.S. economy trying to climb off its back in the wake of the pandemic.

The three new TV commercials under the rubric "Built for America" and an accompanying social-media effort reflect the careful assessment of Ford's top marketing executives that U.S. consumers are ready for a ratcheting up of optimism as the medical ravages of Covid-19 may have peaked and as Americans champ at the bit to get back to working, shopping, recreating and gathering. It's also significant that Ford has gotten governors' clearance to restart most of its plants on Monday.

Publisher: Forbes
Date: 2020-05-13
Author: Dale Buss
Twitter: @forbes
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