The global pandemic has reset the business chessboard. Customer loyalty has taken a huge hit and the holiday shopping season is arriving sooner than expected. Businesses have felt the heat this summer. This week we’re looking into the ecommerce and customer loyalty stats (fresh in) to help you create a playbook for Q3 and Q4 2020.
COVID-19 has given the globe a 10-year technology leap in terms of adoption and absorption and ecommerce is clearly winning.
While you're here, how about this:
etailz Rebrands as Kaspien a leading ecommerce growth platform | MarTech Cube
etailz, Inc, a leading online marketplace growth platform, today announced the company will operate under the name 'Kaspien' and has rebranded, reflecting its complete vision to empower brands to reach their full potential on online marketplaces, such as Amazon, Walmart, eBay and Google.
Kaspien's parent company, Trans World Entertainment Corporation (Nasdaq: TWMC), is also rebranding as Kaspien Holdings, Inc. This change solidifies Kaspien as the sole focus of Trans World Entertainment, now Kaspien Holdings. The two companies are now united under the same name and shared vision.
Assessing the ecommerce marketing landscape, or what changed in 2020? - ClickZ
The global pandemic has turned the tables on how ecommerce brands do business. While the full impact of COVID-19 is yet to be assessed, some market trends can already be spotted and put to use by ecommerce businesses that want to stay afloat in the slowing economy.
Having analyzed 2000+ of the largest ecommerce sites worldwide from various industries, SEMrush pinpointed the key shifts in consumer demand and the overall digital marketing landscape.
Macy's Benefiting from Centralized Plan as Ecommerce Grows 53% in Q2
In a familiar theme for omnichannel retailers who have gotten ahead of the curve in digital transformation, Macy's reported store sales down 61% in the second quarter, while ecommerce increased 53%.
Still brick-and-mortar news was not all bad, as stores reopened stronger than expected after lockdowns and luxury goods outpaced projections in the quarter, said Macy's interim CFO Felicia Williams. Overall, sales were down 35% to $3.6 billion.
Many things are taking place:
Agencies Are Strengthening Their Ecommerce Chops, Including VMLY&R and Horizon Media
A slew of agencies have inked a partnership with Profitero , a performance analytics firm that helps brands, particularly ones in the CPG space, optimize ad spend on Amazon, Walmart and other ecommerce sites.
Profitero's clients include L'Oreal, General Mills and Revlon. By directly partnering with the agencies that service these companies and their various brands, Profitero CEO Bryan Wiener said the firm is "putting the analytics in the hands of people who can make decisions." Essentially, the partnership ensures that the people who are actually buying ads on behalf of brands can readily make use of Profitero's analytics and tools.
Ecommerce Senior Key Account Manager job with Puig UK | 145766
Drive for Results
Motivated and passionate, the Ecommerce Senior Key Account Manager takes end-to-end responsibility, and continually looks for ways and means to improve results.
Ecommerce and content: How retailers have shifted strategies in 2020
Retail doors may be opening, but the experience inside is hardly business as usual. Product-test areas and touchscreens have become hand-sanitizer stations. Packed check-out lines, once reliable for impulse buys, feature X-marks six feet apart. Of course, that's saying you even get inside promptly; to guarantee social distancing, stores like Home Depot limit customer entries to around 100 at a time.
These sanitation measures may seem drastic, but with fears surrounding the highly contagious COVID-19, they're essential adaptations. Even more essential? Ecommerce. New research by Mastercard shows U.S. ecommerce sales were up 92.7% in May 2020, with more than $53 billion spent via ecommerce channels between April and May—the height of the pandemic. For scale, that's more spent online than that last 12 Cyber Mondays combined.
Quality Control Drives Ugmonk.com to In-house Fulfillment | Practical Ecommerce
By 2017, nine years after launching his t-shirt company, Ugmonk, Jeff Sheldon had expanded into posters and workspace products. Gather, Ugmonk’s modular desk organizer, had just completed a successful Kickstarter campaign with two shipping containers of custom manufactured organizers en route, to send to customers.
“There’s no way my parents were going to let two shipping containers show up at their front door,” Sheldon told me. “So I used a 3PL. It was a very bad experience. We ran into every problem imaginable.”
Happening on Twitter
NEW BLOG from our literacy content specialist @bilton_c shares key insights from our updated 'Improving Literacy in… https://t.co/aF4xfgwH7L EducEndowFoundn (from London, UK) Fri Sep 04 14:40:04 +0000 2020
JUST RELEASED: The Court charged with overseeing US #surveillance authorities has rendered a bombshell ruling: the… https://t.co/ImYpYlYmFE CenDemTech Fri Sep 04 20:53:23 +0000 2020
We've selected 5 @NASASun proposals for concept studies of missions to help better understand the dynamics of the S… https://t.co/Z5GMLU8OSM Dr_ThomasZ (from Washington, DC) Fri Aug 28 20:22:19 +0000 2020
@FBI @GregNojeim .@GregNojeim: The revelation appeared in a December 2019 opinion of the super-secret FISA Court th… https://t.co/yVLjubolaZ CenDemTech Fri Sep 04 20:58:55 +0000 2020
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